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It’s plain and simple. To be the best marketers you have to be the best at measurement. That’s because without accurate benchmarking, measurement and reporting on your current performance today, you’ll never hold a map of knowledge that leads toward marketing optimization and greater success tomorrow. And if earning more leads is the most important thing we do for our clients every day, then measurement expertise is the irreplaceable tool that we use to do this most important task. Here, no marketing campaign begins without first asking how, when and where we can best measure our success together. If you don’t have that conversation first, then it’s just design, not marketing. And we love design but we really love marketing.