Awareness

Fully integrating the public relations, social media, and marketing functions allows CCA to effectively understand each client’s audience and deliver clear, consistent and targeted messaging across all platforms, online and off.

We combine forward-thinking minds with the right mix of agency and corporate experience, along with backgrounds in journalism, high tech, media relations and event planning. This blend of talent and expertise, along with research and targeted positioning allows for the development and execution of a holistic strategy that addresses a client’s greatest challenges.

Public Relations goes far beyond writing and distributing press releases, digitaly or otherwise. We own and build meaningful press relationships that generate influential media coverage that best positions our clients. We understand what messaging resonates best with reporters and your target audience to not only be a part of the conversation and build awareness, but also play a driving force in influencing the topics that the industry discusses.

Our web strategy is based on utilizing the latest Web 2.0 enabled technology to understand and build results-driven conversations around your brand. With social media, we foster meaningful relationships between clients and their prospective customers, connected directly to and measured against ongoing traditional marketing efforts to drive traffic, leads and purchases. As bloggers, user generated content-producers and online community managers, the CCA social media team understands firsthand how to best translate traditional marketing messages and tactics to effectively work within the digital world.