Remarketing (also called retargeting) is one of the most effective ways to create online advertising visibility and frequency to target audiences. You’ve seen examples of remarketing, spotting the same banner ads on numerous websites. They're visible for a reason.
Those companies didn’t necessarily have huge budgets in order to be seen all over the Internet; in fact, you were just targeted because you visited the website for a particular business or interest.
With the rise of smartphones and tablets, it is important to acknowledge the speed and development of mobile website design. While, it was common for many websites to build free applications for a mobile version of their site the current trend has turned to responsive website design and an optimized user experience design for mobile sites.
Search Engine Optimization (SEO) is an essential and powerful aspect of a digital marketing strategy. SEO can boost your online presence, improve your search engine rankings, drive more traffic to your website and increase conversions.
To boost your SEO efforts and increase your brand’s online visibility, focus on the following factors:
Social media is an effective B2B marketing strategy that can be used to raise brand awareness, generate leads and conversions, build relationships with customers and prospects, distribute content, drive traffic to website and engage with key influencers.
Social media is also an important factor for SEO, so being active on social networks can improve search rankings. Combined with other SEO efforts, a social media strategy can increase your online visibility and help your company’s website get to the top of Google’s search results page.
Marketing strategies are initially developed by starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company's revenue and profit structure.
However, marketing plans are not about companies – they're about customers and what they experience that triggers a purchase and ultimate company loyalty. Therefore, the development of marketing plans -- or even singular promotional campaigns -- should start with the end, not the beginning.
Marketing automation is an efficient way to integrate, unify and measure digital marketing efforts, such as sending emails in response to landing page interactions or taking your target audience through a step-by-step nurture campaign.
CommCreative has named Ashley DePaolo as Director of Strategic Communications. In her new role, Ashley leads the agency’s strategic communications team, focused on public relations, corporate communications and crisis management. In addition, she supports agency marketing and the business development team.
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