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Marketing Strategy

Today's Marketing Cookie - Passion: The Divine Particle

Every great dream begins with a dreamer, but without a doer to do the doing, even the greatest dreams remain undone. If permitted but a single ingredient to realize your dream, I would advise you to choose an unlimited supply of passion. When passion is heated for an idea and comes to a full boil, it can surpass the limited reach of power, fortune and influence.

Marketing Strategy

Today's Marketing Cookie - A Simple Moment of Connection

This project has created a simple moment of connection between people, that despite their differences, demonstrates how alike they truly are. In this brief moment of happiness, the barriers that have separated them for so long, have fallen away. With a single touch, two countries mired in a constant threat of conflict set aside the status quo, and connect to one other with a smile.

Marketing Strategy

Today's Marketing Cookie - Anonymous Good Deeds

It is very good indeed for one to make a profit from a job well done, but it doesn't compare to the profits received from the good deeds one does. Above all else, doing good for others is life's most glorious task. Doing good unseen is life's finest pleasure. The richest payment one can receive is the satisfaction of having done something good for another person who will never know its origin. 

Marketing Strategy

Today's Marketing Cookie - Back Layout Salto with a Full Twist

While today's fortune is ill advised for marketers who must reliably ring the revenue bell for their sales team, it does not discount the powerful message available to every individual player who aspires for greatness. I've found that the most admired aspects of one's character have usually been formed from great hardship. The strengths we adore in our best leaders have at length been established with difficulty.

Marketing Strategy

Today's Marketing Cookie - Opportunity Knocks

When it rains it pours and when it doesn't, it won't. There is a fickle phenomenon in business, which I've encountered many times during my career and I find it quite difficult to explain. For some reason, when your company really needs sales the most, there isn't be very much to find. Then, at a time when you have more business than you can handle, new customers will come to you in droves. 

Marketing Strategy

Today's Marketing Cookie - The Future of Inbound Marketing

Yesterday, I was invited to attend an open house at HubSpot, to see first hand, their newest innovation called, "Social Inbox". This new application promises to tightly integrate social media monitoring and publishing with HubSpot’s contact database, enabling marketers to make the most of highly segmented views of the social activity of their leads, customers, and biggest evangelists. 

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