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CommCreative CMO Myles Bristowe to Speak at GSMI Social Media Strategies Summit in Las Vegas
Myles Bristowe, CMO of CommCreative, is one of the featured speakers at GSMI’s 2012 Social Media Strategies Summit, to be held from February 7 through 9 in Las Vegas. He will address “How to Leverage Content Marketing to Generate Demand and Leads,” in a presentation targeted to mid-to-upper-level marketing management.
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Article
A Prescription for Healthcare Branding
Healthcare costs continue to rise and the phase-in of Obamacare is underway. For healthcare organizations, now more than ever before is the time to address the wellness of your branding.
If you think good-quality service is enough to maintain a healthy reputation, think again. Trust and transparency are equally important, according to the 2010 Edelman Trust Barometer.
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Article
CommCreative and CardioVascular Institute win CVA Gold
CommCreative, in collaboration with the CardioVascular Institute at Beth Israel Deaconess Medical Center, is proud to announce that HeartMail, a thought-leading, bimonthly e-newsletter focused on improving heart and vascular health, has received Gold status in the 2011 CarvioVascular Awards.
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Video
CommCreative Produces Appetizing Video for Pepper’s Fine Catering
CommCreative has produced an appetizing video for Pepper’s Fine Catering, starring Susan Lawrence, who co-owns Pepper’s with her husband, John Lawrence. In the 85-second spot, she talks about how Pepper’s makes your event exceptional.
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Article
Challenges and Opportunities of Doing Business in China
With the growing speed of globalization, more and more U.S. businesses are expanding abroad. The Chinese market presents many unprecedented opportunities. However, the potential challenges and risks of doing business in China also threaten to chase U.S. businesses away.
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Video
John Cosco on pitching to new business
On our YouTube page, John Cosco, unified-marketing architect for CommCreative, discusses the nuances of pitching to new business.
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Video
VIDEO: Steve Close on creating fresh, unique materials for each client
On our YouTube page, Steve Close, vice president and creative director for CommCreative, discusses the nuances of creating fresh, unique materials for each client.
Article
Blogs That Keep Clients – and Their Communities – Coming Back for More
The topics of blog articles that we write for our clients are often chosen weeks or months in advance any postings. Yet each topic must remain timely and relevant once each entry is finally posted. Coming up with such topics on a regular, consistent basis and writing them in an interesting, informative way is both challenging and rewarding.
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Article
How We Produce Client Videos - Part 2 of 2
In part 1, we discussed assessing your videos needs as well as outlining, storyboarding, casting, producing and promoting your video. In part 2, we look at gauging the performance and refreshing the content of your video.
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Article
How We Produce Client Videos - Part 1 of 2
Corporate executives may be just as happy viewing the business information they seek online as they are reading it in print, according to a December 2010 study by Forbes and Google, titled Video in the C-Suite: Executives Embrace the Non-Text Web.
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