As businesses are increasingly becoming more dependent on their websites to be the initial gateway for customers, search engine optimization (SEO) has taken on a growing importance. While SEO may have been formulaic in previous years, Google and other search engines are now putting more emphasis on content relevancy, popularity, freshness, and authority. Following a defined content strategy and architecture allows companies to differentiate themselves from the pack and claim their stake in a competitive online marketplace.
As a child, I read every comic book I could get my hands on. From Spiderman to the Fantastic Four, Ironman to the Hulk and Captain America to the X-Men, I couldn’t wait for next month’s issue to reveal how the heroes would escape the inescapable predicament in which they found themselves. Today, it is amazing to see that everyone, fans and non-fans alike, can enjoy these adventures I read as a boy.
Online video is one of the most powerful marketing tools right now, and just might be the future of content marketing. Video is everywhere and is proving to be an incredibly powerful marketing tool for many companies.
Giving back to the community is a core value within our agency culture. CommCreative welcomes the opportunity to support charitable initiatives within the local community.
Last month, a few members of the CommCreative team volunteered for the Build a Backpack program, sponsored by Jewish Family Services (JFS) of Metrowest. The team and over 100 families from the community came to the local library to pack backpacks with school supplies for students in need for the upcoming school year.
It seems like just yesterday I was compiling a list of the top social media marketing trends for 2014. Now that we’re more than halfway through the year, I thought it would be interesting to reflect on the predictions I made and see if any social media marketing trends have shifted.
Mobile marketing is one of the biggest trends that is transforming the digital marketing landscape in 2014. In fact, global mobile advertising spending will reach $18 billion in 2014, according to Gartner. Here are five of the most important mobile marketing trends that you as a marketer should be aware of and how to incorporate them into your digital marketing strategy.
Anyone living in Massachusetts has been paying at least some attention to the recent Machiavellian goings-on at Market Basket, a local supermarket chain. I won’t bore you with the complicated details, but the company is under heavy fire from its own employees for firing CEO Arthur T. Demoulas (at the hand of his cousin, Arthur S. Demoulas—like I said, it’s pretty complicated).
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.
As smart phones have increasingly become a part of our daily lives we are starting to see subsequent shifts in traditional industries. One of the industries that has seen the greatest change is healthcare. The healthcare industry is recognized as one of the top three fields expected to experience new mobile business model growth over the next five years, according to a recent Deloitte study.
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