Demand Generation: Integrated Marketing Strategies

Demand marketing is “modern day storytelling”, or a program that creates demand for a product or service using a combination of marketing strategies. It is an integrated mix of both traditional and digital marketing methods including content marketing, public relations, social media and influencer relations. Using these techniques together, rather than individually, establishes a more robust marketing program that generates more demand and delivers better results.

Social Media Marketing: Twitter Tips for Businesses

Social media is an essential part of a successful digital marketing strategy. Salesforce came up with a helpful infographic with tips to take your company’s Twitter presence to the next level. This infographic shows you best practices for tweeting, how to optimize your Twitter profile (personal or business) and how to boost engagement among your followers.

Here are some of the tips mentioned in the infographic:

PR Metrics: What Matters Most To Your Business

Metrics. Can’t live with them, can’t live without them. For public relations specifically, having a concrete way to show the impact of the results you achieve can often seem intangible. So how can you show the value of your PR strategy and the results? The answer is: set specific metrics that tie directly to business goals. Oh, and work tirelessly to not only meet them, but blow them out of the water.

Top 4 Digital Marketing Trends for 2015

Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. In fact, more than 50% of companies plan on increasing their digital marketing budgets by an average of 17% for 2015, according to Gartner.

As 2014 comes to an end, let’s take a look at some of the top digital marketing trends experts predict will dominate in 2015.

Mobile Geo-Targeting People Near Your Business with Facebook’s Local Awareness Ads

facebook mobile

Earlier this week, Facebook introduced its new social media advertising objective: Local Awareness ads. This new feature makes advertising for local businesses easier and more effective, allowing them to find new customers by showing ads to groups of people who are around their neighborhood.

Benefits of Local Awareness Ads

3 Key Steps for High Performing Websites: Why Content is King for Successful Websites & Search Engine Optimization

As businesses are increasingly becoming more dependent on their websites to be the initial gateway for customers, search engine optimization (SEO) has taken on a growing importance. While SEO may have been formulaic in previous years, Google and other search engines are now putting more emphasis on content relevancy, popularity, freshness, and authority. Following a defined content strategy and architecture allows companies to differentiate themselves from the pack and claim their stake in a competitive online marketplace.

Same Bat Time, Same Bat Channel: The Evolution of Comics for the Next Generation of Graphic Designers

As a child, I read every comic book I could get my hands on. From Spiderman to the Fantastic Four, Ironman to the Hulk and Captain America to the X-Men, I couldn’t wait for next month’s issue to reveal how the heroes would escape the inescapable predicament in which they found themselves. Today, it is amazing to see that everyone, fans and non-fans alike, can enjoy these adventures I read as a boy.

From Comic Books to Movies to TV