The Concept of Remarketing: Reaching Target Audiences Online


Remarketing (also called retargeting) is one of the most effective ways to create online advertising visibility and frequency to target audiences. You’ve seen examples of remarketing, spotting the same banner ads on numerous websites. They're visible for a reason.

Those companies didn’t necessarily have huge budgets in order to be seen all over the Internet; in fact, you were just targeted because you visited the website for a particular business or interest.

Why Mobile Marketing May Be the Key to Your Website’s Success in 2014

mobile marketing

With the rise of smartphones and tablets, it is important to acknowledge the speed and development of mobile website design. While, it was common for many websites to build free applications for a mobile version of their site the current trend has turned to responsive website design and an optimized user experience design for mobile sites.

Social Media Marketing for B2B

social media

Social media is an effective B2B marketing strategy that can be used to raise brand awareness, generate leads and conversions, build relationships with customers and prospects, distribute content, drive traffic to website and engage with key influencers.

Social media is also an important factor for SEO, so being active on social networks can improve search rankings. Combined with other SEO efforts, a social media strategy can increase your online visibility and help your company’s website get to the top of Google’s search results page.

Marketing Strategy: Start With The End

marketing strategy

Marketing strategies are initially developed by starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company's revenue and profit structure.

However, marketing plans are not about companies – they're about customers and what they experience that triggers a purchase and ultimate company loyalty. Therefore, the development of marketing plans -- or even singular promotional campaigns -- should start with the end, not the beginning.

Boston Marketing Agency Expands Public Relations Practice Area

CommCreative has named Ashley DePaolo as Director of Strategic Communications. In her new role, Ashley leads the agency’s strategic communications team, focused on public relations, corporate communications and crisis management. In addition, she supports agency marketing and the business development team.

Unified Marketing: Repeating your message in a multi-media age

Plate of Shrimp

How many of you remember the movie Repo Man? It’s an '80s punk cult classic starring Emilio Estevez and a cast of Hollywood’s most off-kilter character actors.

One of the most memorable scenes involves the movie’s idiot savant (Tracey Walter) explaining the concept of synchronicity to young Estevez.