Blog
Truth in Ad-ertainment
Many of us have been following the lives of the Sterling/Cooper staff in the highly rated Madmen on AMC. Suddenly, people are talking about advertising. But this is not the first time we have seen the inside world of what goes on at an advertising agency. In the 1960s, the fantasy TV show “Bewitched” we saw a normal married couple living in the suburbs, except one of them was a witch.
Is Flash Good For Me?
Clients often ask if they should use Flash on their new home page or not. As a creative agency, we love the design freedom that Flash gives us. For the user, the benefits of Flash are well beyond the visual beauty and sound capabilities, as it also adds an element of interactivity, not possible with static HTML, Ajax or Javascript. Sounds great… so, why wouldn’t you use Flash on your Website?Drive-through Marketing: Get What You Order and Nothing More
A while ago, a marketing friend of mine described how every service business operates via a framework made from three components: speed, accuracy and value. He also explained that any customer of said service business can never get all three components simultaneously. I’m not sure I agree.
Bing To Power Yahoo! Organic Search
Shashi Seth, Senior Vice President of Search Products at Yahoo! announced in their blog yesterday that the transition is complete and Microsoft's Bing will now power the Yahoo! search engine. Microsoft will power all organic search on Yahoo! including Web, Image and Video search for both mobile devices and desktop browsing. Reportedly, pay per click advertising on the Yahoo!
Seth Godin Quits Writing Books - Will We Miss Him?
During our vacation on the Cape this summer, my wife recieved an exciting call on her cell phone from a leading nationwide bookstore asking if she would do a book signing for the children's book she wrote earlier this year. The book is a story of a little girl, "Sela" who had to leave her friends behind when her family moved into a new town. The book took my wife almost three years to write and illustrate.
Back Off The Bleeding Edge
Building and executing digital media strategies for highly regulated financial and healthcare companies inherently creates two competing forces. As general “social media consultants” we must be constantly aware of the latest Web 2.0 tools, Facebook advertising targeting features, trending Twitter topics and Wordpress plug-ins. The list is endless.
The Gap gets their "Groupon"
Today's deal was different. The Gap made a nation-wide deal with Groupon to offer $25 off a $50 purchase at every Gap. It was a multi-market deal and so many people across the nation wanted to save 50% at the Gap, that it crashed Groupon’s servers, reportedly selling 10 Groupons per second.
In case you haven't had the Groupon experience yet, it is a deal-of-the-day website, that until today, has been focusing its deals on local markets. The first cities for Groupon were Chicago, Boston, New York City and Toronto, but now serves more than 40 markets.
Customers "Like" Shopping on Facebook
Twenty-five percent of all page views that happen on the Web, take place on Facebook. Just for the sake of comparison, Google is getting only eight percent of all the Web's page views. With 600 million users already on Facebook, retailers like 1-800-Flowers, Brooks Brothers and Avon are setting up "shop tabs" in their Facebook Fan pages. It makes perfect sense that if you can become a Fan of your favorite brands on Facebook, you ought to be able to shop there too. Only this form of buying flowers or a nice pair of pants can come with a social twist, unlike any other.
Love the One You’re With – Client Satisfaction Basics
“The best new client is one you already have” is an adage that we often hear from CommCreative CMO Myles Bristowe, referring to the opportunity to build a successful relationship with a client that keeps them coming back for more.
And the key to creating that opportunity is client satisfaction.
Geo-location Games like Foursquare and MyTown are gaining Viability for Local Marketers
By now, you've probably seen updates from your friends posting their Foursquare check-ins on Twitter and Facebook to announce that they are now the "Mayor" of a coffee shop or local pizza place.
