It seems like just yesterday I was compiling a list of the top social media marketing trends for 2014. Now that we’re more than halfway through the year, I thought it would be interesting to reflect on the predictions I made and see if any social media marketing trends have shifted.
Mobile marketing is one of the biggest trends that is transforming the digital marketing landscape in 2014. In fact, global mobile advertising spending will reach $18 billion in 2014, according to Gartner. Here are five of the most important mobile marketing trends that you as a marketer should be aware of and how to incorporate them into your digital marketing strategy.
Anyone living in Massachusetts has been paying at least some attention to the recent Machiavellian goings-on at Market Basket, a local supermarket chain. I won’t bore you with the complicated details, but the company is under heavy fire from its own employees for firing CEO Arthur T. Demoulas (at the hand of his cousin, Arthur S. Demoulas—like I said, it’s pretty complicated).
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.
As smart phones have increasingly become a part of our daily lives we are starting to see subsequent shifts in traditional industries. One of the industries that has seen the greatest change is healthcare. The healthcare industry is recognized as one of the top three fields expected to experience new mobile business model growth over the next five years, according to a recent Deloitte study.
Comics have always existed as a fun, light-hearted fantasy told with pictures and talk bubbles. A familiar part of our childhood with roots in the history of storytelling. Today comics are a booming industry. With the recent influx of superhero blockbuster movies, comics are the new cash cow of Hollywood. That’s why it’s gratifying to see when comics become voices of change, raising them to a higher plateau.
An increasing number of healthcare marketers are shifting their focus to digital channels. In fact, 62% of marketing efforts in the healthcare industry include an online component, according to a recent survey conducted by Geonetric. Many healthcare marketers are using online tactics such as email marketing, content marketing, and blogs.
Attend a live case study of our direct marketing successes for Staples Advantage at NEDMA’s Annual Conference
CommCreative has been chosen by the New England Direct Marketing Association (NEDMA) to deliver a presentation at their Annual Conference on Wednesday, May 14 at 2:50pm at Bentley University. Our contribution, to be delivered jointly by Joanna Bittle, VP Strategy and Alex Nosevich, VP Creative Director, will share our successes creating a series of “gatecrasher” direct marketing pieces for Staples Advantage.
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