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Social media marketing was huge in 2013 and is not going away any time soon. eMarketer predicts that nine in 10 marketers will use social media in their marketing strategies next year to build brand awareness, engage with consumers, drive traffic and generate leads.
Here are some social media marketing trends to look out for in 2014:
Adding videos to websites provides visitors with an inside view that keeps them engaged and encourages them to spend more time on the site. With Google indexing videos in its search results as often as it indexes new blog posts, it's important to ensure that your company's videos are "SEO'd" for maximum visibility when users search keyword phrases relevant to your company.
You can optimize YouTube videos for Google by taking a few simple steps:
Social media marketing strategies need to adjust to the constant changes in the social media landscape. Earlier this week, Facebook announced their redesigned News Feed. The new algorithm will prioritize stories that are relevant to the user, much like a personalized newspaper. This is an exciting feature for individual users, but might be troublesome for brand pages and advertisers.
Digital design is leading the way in temporary, non-sustainable visual art creation. We all agree that it’s cost-effective and efficient. The trouble is that mediocre work has become standard for many websites, along with online ads, logos, and other graphics.
People love to be entertained, and everyone enjoys a good laugh. This is just one of many reasons that humor is such a powerful marketing device. It’s a soft sell that’s memorable. Aside from making the audience feel good, humor cultivates a personal connection to the ad and the product or service.
Reporting and tracking ROI for social media strategy can be challenging and elusive. But ROI measurements are vital barometers for promotional and marketing initiatives to determine whether efforts are successful and how to move forward.
We can and do measure social engagement such as likes, comments and shares. Our knowledge and constant monitoring of your industry allows us to offer insights as to what’s working and what’s not and develop strategies for staying the course or making a strategic change.
Saw an interesting story in Adweek the other day about “beardvertising.” As the name implies, a new form of advertising has emerged from a Kentucky ad agency whereby you— if your facial hair is abundant and you have no qualms about doing such a thing—can clip a small ad message to your "soup strainer."
Become Greater Than the Sum of Your Parts
What is your company made of? While many of the ingredients are tangible, others are harder to wrap your arms around. That’s because your brand reflects the combined influence of every interaction that people have with your company.