Demand marketing is “modern day storytelling”, or a program that creates demand for a product or service using a combination of marketing strategies. It is an integrated mix of both traditional and digital marketing methods including content marketing, public relations, social media and influencer relations. Using these techniques together, rather than individually, establishes a more robust marketing program that generates more demand and delivers better results.
Social media is an essential part of a successful digital marketing strategy. Salesforce came up with a helpful infographic with tips to take your company’s Twitter presence to the next level. This infographic shows you best practices for tweeting, how to optimize your Twitter profile (personal or business) and how to boost engagement among your followers.
Here are some of the tips mentioned in the infographic:
Metrics. Can’t live with them, can’t live without them. For public relations specifically, having a concrete way to show the impact of the results you achieve can often seem intangible. So how can you show the value of your PR strategy and the results? The answer is: set specific metrics that tie directly to business goals. Oh, and work tirelessly to not only meet them, but blow them out of the water.
Having only been around for a little more than 4 years, Instagram boasts an impressive 300 million users actively “gramming” every month. Apart from following your friends or favorite celebrities, users can also follow brands for news on the company, products and other content.
Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. In fact, more than 50% of companies plan on increasing their digital marketing budgets by an average of 17% for 2015, according to Gartner.
Recently a colleague forwarded me a link to this article praising several online applications that would allow you create really cool graphics for your blog. Now don’t get me wrong, I think these are great tools for adding some pizzazz to your personal blog, or any social media site on which you may have an account. There’s so many out there now, it pays to stand out, so these applications can really come in handy. I just get a little irritated when I read these articles and they say things like “It doesn’t make sense to hire a graphic designer every time you need an image” and “no formal design skills necessary”. This is a really bad precedent to establish. So, I have put together 3 simple reasons why good design not only makes sense, it is an important part of any successful business:
Earlier this week, Facebook introduced its new social media advertising objective: Local Awareness ads. This new feature makes advertising for local businesses easier and more effective, allowing them to find new customers by showing ads to groups of people who are around their neighborhood.
As businesses are increasingly becoming more dependent on their websites to be the initial gateway for customers, search engine optimization (SEO) has taken on a growing importance. While SEO may have been formulaic in previous years, Google and other search engines are now putting more emphasis on content relevancy, popularity, freshness, and authority. Following a defined content strategy and architecture allows companies to differentiate themselves from the pack and claim their stake in a competitive online marketplace.
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