Metrics. Can’t live with them, can’t live without them. For public relations specifically, having a concrete way to show the impact of the results you achieve can often seem intangible. So how can you show the value of your PR strategy and the results? The answer is: set specific metrics that tie directly to business goals. Oh, and work tirelessly to not only meet them, but blow them out of the water.
Having only been around for a little more than 4 years, Instagram boasts an impressive 300 million users actively “gramming” every month. Apart from following your friends or favorite celebrities, users can also follow brands for news on the company, products and other content.
Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. In fact, more than 50% of companies plan on increasing their digital marketing budgets by an average of 17% for 2015, according to Gartner.
As 2014 comes to an end, let’s take a look at some of the top digital marketing trends experts predict will dominate in 2015.
Earlier this week, Facebook introduced its new social media advertising objective: Local Awareness ads. This new feature makes advertising for local businesses easier and more effective, allowing them to find new customers by showing ads to groups of people who are around their neighborhood.
As businesses are increasingly becoming more dependent on their websites to be the initial gateway for customers, search engine optimization (SEO) has taken on a growing importance. While SEO may have been formulaic in previous years, Google and other search engines are now putting more emphasis on content relevancy, popularity, freshness, and authority. Following a defined content strategy and architecture allows companies to differentiate themselves from the pack and claim their stake in a competitive online marketplace.
As a child, I read every comic book I could get my hands on. From Spiderman to the Fantastic Four, Ironman to the Hulk and Captain America to the X-Men, I couldn’t wait for next month’s issue to reveal how the heroes would escape the inescapable predicament in which they found themselves. Today, it is amazing to see that everyone, fans and non-fans alike, can enjoy these adventures I read as a boy.
Online video is one of the most powerful marketing tools right now, and just might be the future of content marketing. Video is everywhere and is proving to be an incredibly powerful marketing tool for many companies.
Giving back to the community is a core value within our agency culture. CommCreative welcomes the opportunity to support charitable initiatives within the local community.
Last month, a few members of the CommCreative team volunteered for the Build a Backpack program, sponsored by Jewish Family Services (JFS) of Metrowest. The team and over 100 families from the community came to the local library to pack backpacks with school supplies for students in need for the upcoming school year.
It seems like just yesterday I was compiling a list of the top social media marketing trends for 2014. Now that we’re more than halfway through the year, I thought it would be interesting to reflect on the predictions I made and see if any social media marketing trends have shifted.
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