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Branding
A terrible lesson from car emblem designers: If you can’t make it good, make it big.
General Motors has done an amazing job with the redesign of their car line, making sleek and sophisticated what was once boxy and outdated. But it seems to me that their logo has not fallen suit. Is it me or does the gold, cross-like Chevy logo scream tacky and outdated? It lacks style and cool factor. That gold nasty logo takes all the pleasure of the lines of the car and stops my eyeballs.
Company Branding or Copycat Branding?
LOOKING LIKE ANOTHER ESTABLISHED BRAND WILL NOT EARN YOU GOOD BRAND RECOGNITION
So I was in my local pharmacy recently when I saw this on the magazine rack:
Because of the similar typeface and color of the headlines, I read them across both magazines as “My Big Mistake.” I thought, “How clever. Us magazine created two different covers designed to be placed next to each other.”
Then I realized that it was actually two different magazines and the headlines lining up were more or less coincidental. But that got me thinking about branding…
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A Prescription for Healthcare Branding
Healthcare costs continue to rise and the phase-in of Obamacare is underway. For healthcare organizations, now more than ever before is the time to address the wellness of your branding.
If you think good-quality service is enough to maintain a healthy reputation, think again. Trust and transparency are equally important, according to the 2010 Edelman Trust Barometer.