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Blurring the lines between good art and good design.
Having attended art school as an illustration major, the first thing I realized was that the battle lines between students based on their major were clearly drawn; the fine art students were on one side of the aisle, while the designers were on the other. The fine art students looked on the designers as streetwalkers, selling their souls to the corporate overlords for a buck. The designers looked on the fine art students as ideological hippies destined to a life of poverty. Being an illustration student, I was in the rare position to straddle the line between the two. Which often begged the question, what’s all the fuss about, we’re all creatives, right?
Social media fanatics can all agree that the Facebook mobile app is both a fun and addictive piece of technology. But it can also be embarrassing—or even career threatening—if its usability is unclear.
Found Art or Guerilla Marketing
When LED signs were placed all around the city of Boston displaying a cartoon character, people screamed, “TERRORIST ATTACK!!” But instead of instilling fear, this little slice of guerilla marketing set off a chain reaction in the media, garnering more publicity for the TV show than the creators ever dreamed possible. So, is this a brilliant example of how clever advertising used at the right time and in the right place can reap tremendous profits…or is it art?
Great creative is about generating leads
“Sell the creative” - forget about the client’s input.
Some creatives won’t ever admit they’ve said something like this. And if you ask and they deny it, you’re either talking to a liar, or to someone who’s never done anything other than what they are told to do.
One of the biggest challenges of being a designer is coming up with something original. People often ask me where I get my design ideas from. I tell them I pay attention to what other designers are doing and gain inspiration from their creativity. Sounds a lot like copying, right? Wrong. There’s a huge difference between gaining inspiration and completely ripping off someone else’s design.
This Sunday’s Boston Globe ran a front page story on the Institute of Contemporary Art in Boston, highlighted by the recent Shepard Fairey show running through the end of August. I saw this show recently and was blown away. Not only by his unique style, but by grandeur of the work and the amount of artwork the man has produced. I found it refreshing and inspiring. Never having seen any of his work previously, I was surprised that when I left the parking lot and drove throughout the city, I could see his work adorning buildings, construction sites, as well as decals on street signs.
Quark or InDesign?