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Is Cold Calling Dead?
Derek Singleton of Software Advice recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts including Anneke Seley, Founder and CEO of Reality Works Group, Ken Krogue, President of InsideSales.com, and Mike Volpe, CMO of HubSpot, whether cold calling is still an effective marketing strategy today.
Organic vs. Paid Search Traffic: Which is Better?
You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!
As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.
The question is: which is better?
B2B Lead Generation: How Are Execs Finding You?
A recent survey of over 1,600 B2B executives found that search engines, association partnerships and mobile devices are all valuable investments in attracting a B2B executive demographic to your business.
CommCreative CMO Myles Bristowe’s SMSS Speech Generates Kudos, Conversation
Yesterday’s presentation by Myles Bristowe, CMO of CommCreative, at GSMI’s 2012 Social Media Strategies Summit in Las Vegas is already generating kudos and conversations online.
How We Generate More Leads from Google
Prospects are right now searching for the services and products you have to offer – but they can’t find you. So, you hire an agency such as CommCreative to run an aggressive pay-per-click (PPC) program on Google for you.





