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Derek Singleton of Software Advice recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts including Anneke Seley, Founder and CEO of Reality Works Group, Ken Krogue, President of InsideSales.com, and Mike Volpe, CMO of HubSpot, whether cold calling is still an effective marketing strategy today.
You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!
As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.
The question is: which is better?
Prospects are right now searching for the services and products you have to offer – but they can’t find you. So, you hire an agency such as CommCreative to run an aggressive pay-per-click (PPC) program on Google for you.