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At the end of every quarter, when it's time to stand in front of senior management, it is important to capture the sales, where ever they may exist. Together we can discover the marketing mix that puts numbers on the board for you and increases your revenue.
When Google first announced in May that it was moving its free product listing service over to a paid model (Google Shopping) as of October 1, I immediately felt sorry for small businesses. Up until this change, almost any search online for handcrafted, homemade or vintage products would lead a user to Etsy and their small business community. All of whom again, up until this change, had been enjoying free listings of their products on a fairly level playing field. Now, with this change, most small business owners will get left behind in the competition for paid advertising space, and will ultimately lose ground against known retailers with deep pockets.
Google values relevance, and as such, relevance between keywords, ad copy, and landing page copy is generally awarded with high Quality Scores, high Click-through Rates, and high conversion rates.
Many AdWords managers spend a lot of time writing new ad copy and designing new landing pages to achieve the optimum relevance for their campaigns. These tactics are without a doubt worth investing time in, but even before you begin the advanced testing tactics involved with new ads and landing pages, you should first adhere to three straight-forward and easy-to-implement strategies that will assist you in making your AdWords campaigns profitable.
Your potential customer goes through a lot to find you among your competitors. Once they land on your website, they then navigate through a host of pages and information, and eventually—hopefully—fill out a form requesting more information. Congratulations, you’ve just earned a lead! Now is the time to connect with that person even further by saying “thank you.”