Call Us: 877.620.6664 | Contact Us
Why It’s Important to be Liked (on Social Media)
Social media has become one of those check-marked items companies know they need to have, but few understand why. For some, the battle for likes and followers has amounted to trying to best your competitors’ numbers, which really misses the point. Social media is about your connection with your followers—not your competitors’ connection with their followers.
As a social media specialist, you’d maybe think I’d feel obligated not to play favorites when it comes to the social media channels I love and use, both for myself and my clients. And that’s partly true. It’s my job to stay on top of the latest channels. If a client asks me about Snapchat and I don’t have the slightest clue what Snapchat is, that’s egg not only on my face, but the agency’s face, too.
When it comes to social media, where do so many unrealistic expectations come from? Agency folks and smart marketers all across the world share humorous and horror stories about the issue every day. Love when you put on your truth hat but…
I don’t know very much about the book, Men are from Mars, Women are from Venus. I was five when it was published. However, even my five-year-old self didn't need a book like that to point out some very noticeable differences between the behaviors of males and those of females. Today, I spend a good deal of my time managing social media campaigns for a range of clients. One thing that is very interesting to me as a social media marketer, and a challenge for our agency as a whole, is how to best speak to the varying preferences that exist among these unique genders. Perhaps I could go back to the book but I'm not sure the ROI is great there.
Knowing and targeting your social media audience
Everyone hates spam (the electronic kind, not the lunch meat). If there’s one thing in this world that reminds us we are just one fish in a sea of millions of other demographically similar fishes, it’s spam, a terribly impersonal form of outreach.
Social media done right should create a personal connection between your brand and your brand users or “followers” as they are more commonly known in the world of social media. So, how do you target and reach out to your audience, a sea of unknown fish, without becoming another piece of spam they want to weed out?
Do Facebook ads really yield a return on investment? Opinions are mixed, and the confusion is reflected in General Motors’ recent activity. After heavily investing in ads on Facebook, GM felt the ROI wasn’t worth it and pulled the ads from its marketing budget. Yet late-breaking news in Businessweek indicates GM has begun talks with Facebook about reconsidering Facebook if the return can justify the spend.
Social media has proven successful in helping some marketers earn new and often better ways to build and network with a targeted community. It isn’t surprising then to see that we now have an enormous number of different social media platforms at our fingertips, each created for every type of audience, community and interaction - and all under the watchful eye of friends, fans and followers.
Who doesn’t have an inner rock-star? The music business has adapted quickly from just pumping out records and hoping for a hit, to engaging with their target demographic and allowing artists to play a more active role to get their music into the hands of the people (YouTube, anyone?)