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Social media marketing was huge in 2013 and is not going away any time soon. eMarketer predicts that nine in 10 marketers will use social media in their marketing strategies next year to build brand awareness, engage with consumers, drive traffic and generate leads.
Here are some social media marketing trends to look out for in 2014:
Social media marketing strategies need to adjust to the constant changes in the social media landscape. Earlier this week, Facebook announced their redesigned News Feed. The new algorithm will prioritize stories that are relevant to the user, much like a personalized newspaper. This is an exciting feature for individual users, but might be troublesome for brand pages and advertisers.
Reporting and tracking ROI for social media strategy can be challenging and elusive. But ROI measurements are vital barometers for promotional and marketing initiatives to determine whether efforts are successful and how to move forward.
We can and do measure social engagement such as likes, comments and shares. Our knowledge and constant monitoring of your industry allows us to offer insights as to what’s working and what’s not and develop strategies for staying the course or making a strategic change.
Why It’s Important to be Liked (on Social Media)
Social media has become one of those check-marked items companies know they need to have, but few understand why. For some, the battle for likes and followers has amounted to trying to best your competitors’ numbers, which really misses the point. Social media is about your connection with your followers—not your competitors’ connection with their followers.
As a social media specialist, you’d maybe think I’d feel obligated not to play favorites when it comes to the social media channels I love and use, both for myself and my clients. And that’s partly true. It’s my job to stay on top of the latest channels. If a client asks me about Snapchat and I don’t have the slightest clue what Snapchat is, that’s egg not only on my face, but the agency’s face, too.
When it comes to social media, where do so many unrealistic expectations come from? Agency folks and smart marketers all across the world share humorous and horror stories about the issue every day. Love when you put on your truth hat but…
I don’t know very much about the book, Men are from Mars, Women are from Venus. I was five when it was published. However, even my five-year-old self didn't need a book like that to point out some very noticeable differences between the behaviors of males and those of females. Today, I spend a good deal of my time managing social media campaigns for a range of clients. One thing that is very interesting to me as a social media marketer, and a challenge for our agency as a whole, is how to best speak to the varying preferences that exist among these unique genders. Perhaps I could go back to the book but I'm not sure the ROI is great there.
Knowing and targeting your social media audience
Everyone hates spam (the electronic kind, not the lunch meat). If there’s one thing in this world that reminds us we are just one fish in a sea of millions of other demographically similar fishes, it’s spam, a terribly impersonal form of outreach.
Social media done right should create a personal connection between your brand and your brand users or “followers” as they are more commonly known in the world of social media. So, how do you target and reach out to your audience, a sea of unknown fish, without becoming another piece of spam they want to weed out?