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Twenty-five percent of all page views that happen on the Web, take place on Facebook. Just for the sake of comparison, Google is getting only eight percent of all the Web's page views. With 600 million users already on Facebook, retailers like 1-800-Flowers, Brooks Brothers and Avon are setting up "shop tabs" in their Facebook Fan pages. It makes perfect sense that if you can become a Fan of your favorite brands on Facebook, you ought to be able to shop there too. Only this form of buying flowers or a nice pair of pants can come with a social twist, unlike any other.
According to a new eMarketer report released yesterday, advertising revenue on social networking sites are up 31% over last year to $3.1 billion. Facebook, the world's largest social nework with more than 600 million members, scooped $1.3 billion, or 39% of the total advertising revenue from social networks.
One of the major challenges that social media agencies and consultants have is setting meaningful definitions of what success in social media really means for their clients. This is clearly the result of spending too much time in the “social media bubble” and cut off from the rest of the business community.
This week I’m representing CommCreative at the annual South by South West Interactive conference (SXSWi). There are few better places where you can immerse yourself in some of the most creative ideas that are changing the interactive and social web spheres.
The barrier for entry into using Twitter to build your brand’s presence online is obscenely low, but actually using it strategically is where we see a lot of people trip up.