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Content marketing may be all the rage, but the visual components of your content are more important than ever. If you look around at the most trafficked social media platforms, it doesn’t take an MBA to figure out that visual platforms are growing in a major way. Instagram, Pinterest and YouTube make it easy for companies to connect with their consumers in highly visual ways. The popularity of these platforms has even pushed Facebook to change its user interface once more to make it more image-heavy.
Google used to avoid traditional advertising tactics and focus solely on digital. Makes sense, I mean they do hold the key to the digital marketing kingdom, right?
In fact, not that long ago, Google Chief Executive Eric Schmidt was quoted saying on many occasions that his company's “dominant market share was earned by their quality of searches, not by advertising”. But something happened to change all that. During the 2010 SuperBowl, Google showcased their new commercial “Parisian Love” – one in a series of videos (not initially meant for television) called “Search Stories”.
When talking with new clients, it surprises me how often I hear them describe CommCreative as, “a social media agency” or “design firm” - basing their perception of our capabilities on a single project we work on together.
It’s common practice these days for a business to engage an agency for a specific project thinking that if they spread their marketing dollars around they can get the “best” web firm and the “best” graphic design and the” best” digital marketing agency. Face it, agency polygamy has become the norm. For one reason or another, businesses have developed an unhealthy fear of being tied to one agency.
No doesn’t always mean no: the payoff of persistence
Although it’s among the world’s best in treating children with severe burns and disfiguring conditions, Shriners Hospitals for Children-Boston needed to attract more patients and strengthen awareness of its services. Shriners—which offers its care regardless of a family’s ability to pay—turned to CommCreative for help.
In part 1, we discussed assessing your videos needs as well as outlining, storyboarding, casting, producing and promoting your video. In part 2, we look at gauging the performance and refreshing the content of your video.
Corporate executives may be just as happy viewing the business information they seek online as they are reading it in print, according to a December 2010 study by Forbes and Google, titled Video in the C-Suite: Executives Embrace the Non-Text Web.
CommCreative has launched a new website for WICN Public Radio, Inc., the NPR affiliate serving Central New England. This is among the latest web designs and builds in CommCreative’s body of work providing innovative and functional websites for B2B and B2C businesses and organizations.