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CommCreative recently received the honor of joining the 2009 Inc. 5,000 list as one of the country’s fastest growing privately held companies. After a rigorous vetting process, we are very proud to announce that we have been named to the prestigious list for the second time.
Recently, I was invited to participate in webinar presentation on social media to a group of solution engineers at SAP. While we love each and every one of our clients (both paying and pro-bono) but it was really exciting to share some of our knowledge with such a large and established company for the afternoon.
At the American Marketing Association’s New England New England Xpo for Business yesterday, I chaired a panel on “PR In A Crisis”. On the panel was Donna Morrissey (who handled PR for the Boston Archdiocese during the priest scandal), Tom Lee (who worked at the MWRA when some workers were killed on the job in an outfall drain pipe), and Captain Vic Beck, US Navy (who served as a spokesperson in Iraq). My own crisis PR experience has run the gamut (healthcare, housing, energy, finance) but I made my bones in campaign politics.
I recently had the opportunity to spend the morning on Boston Harbor with the rest of Boston’s social media elite, sucking down free OJ and muffins and listening to some really interesting speakers talk about how they are using social media in their business and personal lives.
“Unified Marketing” was a term that had been stuck somewhere in the “theorosphere” for quite sometime. It was a concept and a practice we had been testing at CCA but I had never expressed it publicly until October 15, 2008.
While it has been especially quiet on the CCA blog during the last few months, I promise that this is a poor reflection of all the great client projects and creative brainstorms that have been flowing through these walls since our last post.
Earlier in my career I had the opportunities to hone my advertising agency skills at places like Saatchi and Saatchi and McCann-Erickson working on accounts like AT&T, General Motors, Tylenol, Coca-Cola, and Nintendo. Back then, our primary challenge was to make sure our work was memorable, pithy, targeted – all the characteristics that produce successful ad campaigns, increased sales, and happy CEOs.
Editors and reporters have less and less time to listen to press pitches and a few precious moments to scan news releases. They’re wearing multiple hats, working on unforgiving deadlines – especially as news organizations continue to lay off employees.