Wanted to float this past you…

Back when I lived in New York, I’d see an escaped child’s balloon bouncing against the ceiling of Grand Central Station every now and then. The ad guy in me would look at it and think: if I could attach a message to a few balloons and control their altitude so they’d hover just over people’s heads, I’d have a pretty noticeable billboard-especially during rush hour. Flash forward to 2007 and a company called gearfactor has come up with a very cool riff on the idea. www.gearfactor.com.hk