Blog Post: Good News About E-mail; Bad News Is You Forgot How Useful It Really Is

Although the thousands of articles about social media often overshadow it, e-mail remains highly effective as a results-oriented platform that can increase sales and drive traffic to your Web site or Facebook page.

Importantly, e-mail is the most popular and effective medium for sharing information online.

In a recent study from ShareThis.com -

• 46 percent of consumers said they share information via email
• 33 percent said they share information via Facebook
• 14.5 percent said they use other channels to share information
• 6 percent said they share information via Twitter

Our recommendation for this coming year: Maintain and even strengthen your e-mail marketing efforts. Your e-mail program and your Web site are still the pillars of your online marketing efforts.