Blog Post: E-mail: You've Forgot How Useful It Really Is

Although the thousands of articles about social media often overshadow it, e-mail remains highly effective as a results-oriented platform that can increase sales and drive traffic to your Web site or Facebook page.

Importantly, e-mail is the most popular and effective medium for sharing information online.

In a recent study from ShareThis.com  –

• 46 percent of consumers said they share information via email
• 33 percent said they share information via Facebook
• 14.5 percent said they use other channels to share information
• 6 percent said they share information via Twitter

While social media is obviously becoming an increasingly influential communications platform, don’t let it distract you from the prevalence of email. A solid e-mail marketing program tied to your website goals and and other marketing efforts (online and off) is invaluable.

Photo Credit: derrickkwa