Blog Post: Google TV: A Brand New View

The newly introduced Google TV (www.google.com/tv) will change the way that we view and use television – including advertising. As many of you may already know, Google TV will allow you to integrate the Internet with the high-quality viewing experience of TV.

Instead of downloading a movie or a TV program from Hulu (www.hulu.com) and watching it on your small laptop screen, you’ll be able to watch it on your TV. Anything that’s available on the Internet, including your own photos and movies, will be available for viewing on your TV.

With Google’s successful track record of “changing the world,” one can expect explosive industry-wide developments to occur in the near future that will affect your lifestyle, your purchasing decisions and the way you market your own business.

As an example, in the near future your company will be able to buy TV spots that reach just your immediate neighborhood, where possibly 80 percent of your prime prospects live, rather than “wasting” the message on the whole city.

And imagine the viewers who are interested in your message being able to click on their remotes and automatically sign up to get more information. They could also make an instantaneous reservation or appointment or find out if your product is immediately available and then be able to purchase it right away.

Get ready. The TV revolution starts this fall.