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How We Generate More Leads from Google
Prospects are right now searching for the services and products you have to offer – but they can’t find you. So, you hire an agency such as CommCreative to run an aggressive pay-per-click (PPC) program on Google for you.
Now, your ads are showing up on page one and the leads are beginning to flow in the door. So long as the leads are of good quality and continue flowing at a cost that is lower than your cost of acquisition, paid search marketing can provide a good return on your investment.
But that’s only the beginning.
Within the first two months of running an effective PPC campaign, we are able to help our clients identify the top-performing keywords – the ones that yield the highest conversion rates. We use this intelligence to better optimize their site for organic search rankings, so they can begin to show up organically in the Google search results in addition to having the presence of their paid Google ads.
As their organic rankings improve, our clients are twice as likely to capture leads for their best-converting keywords. When prospects click on an organic listing rather than a paid one, our clients capture for free those clicks!
The next phase in the lead-generation process is to create more optimized content using the top-performing keywords – and to do so more frequently. This includes often the writing of daily blog posts, which are then syndicated to fans and followers on Twitter, Facebook and dozens of other social-media sites, as well as the posting on monthly videos on YouTube.
Within 90 days, we have intelligence about which keywords are most likely to generate the highest volume and quality of leads. Our process generates quickly short-term leads and establishes a solid foundation that we leverage, to develop long-term, sustainable results for our clients.