Marketing strategies are initially developed by starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company's revenue and profit structure.
However, marketing plans are not about companies – they're about customers and what they experience that triggers a purchase and ultimate company loyalty. Therefore, the development of marketing plans -- or even singular promotional campaigns -- should start with the end, not the beginning.
Marketing automation is an efficient way to integrate, unify and measure digital marketing efforts, such as sending emails in response to landing page interactions or taking your target audience through a step-by-step nurture campaign.
CommCreative has named Ashley DePaolo as Director of Strategic Communications. In her new role, Ashley leads the agency’s strategic communications team, focused on public relations, corporate communications and crisis management. In addition, she supports agency marketing and the business development team.
Content marketing is the key to increasing online visibility, brand awareness and lead generation. The Internet gives every business – despite size, location and geography - an equal opportunity to get as much visibility as it wants - at virtually no cost.
Digital marketing cannot be ignored, which is probably the reason why 55% of marketers increased their digital marketing budget last year. An estimated $135 billion is expected to be spent on new digital marketing collateral in 2014. Here are some of the top digital marketing trends to watch for next year and how B2B marketers can leverage these marketing strategies to boost business:
Content marketing – do you really need it? In short, yes.
In today’s digital world, traditional marketing is becoming obsolete. Many B2B marketers already use some form of content marketing to attract their target audience, engage with customers and generate more leads.
Looking to revamp your marketing strategy in 2014? Follow these easy steps to boost your business, maintain loyal customers, generate more leads and stay ahead of the competition:
1. Focus On Profit Margins
Are you focused on selling products that return a high profit in dollars as opposed to profit percentages? There's a big difference between the two. Focus on your profit margin, the ratio of net profits earned to total sales, to determine your business’s financial health and compare your profitability to your competition.
Graphic design and fine art… is there really a difference? When I was in art school, studying illustration in the design department, there was never a division between designers and fine artists…it was more of a yawning chasm. Designers viewed painters and sculptors as lazy and undisciplined, while fine artists looked at designers as panderers who sold-out to “The Man”. Therefore, I love it when someone comes along and blurs the lines between design and fine art.
We see you've been looking around for awhile. Would you like to talk to someone? Whether you're interested in increasing sales, jumpstarting your lead gen programs, or creating a new brand, we're here to help. Why not take the next step?