CommCreative CMO Myles Bristowe to Speak at GSMI Social Media Strategies Summit in Las Vegas

Myles Bristowe, CMO of CommCreative, is one of the featured speakers at GSMI’s 2012 Social Media Strategies Summit, to be held from February 7 through 9 in Las Vegas. He will address “How to Leverage Content Marketing to Generate Demand and Leads,” in a presentation targeted to mid-to-upper-level marketing management.

“An integrated, multi-channel approach to content marketing is key to successful lead generation,” according to Bristowe, who will discuss a series of client case studies that illustrate this point. The session – which will integrate traditional direct-mail marketing and advertising together with social media, mobile and the web – will guide attendees in taking the steps that enable them to innovate with confidence and build a multi-channel marketing platform with limited resources and budgets.

"The GSMI Social Media Strategies Summit is the most extensive and comprehensive conference focused on social media that I’ve attended. I’ve found that the majority of the speakers present practical, real-world case studies that marketers can go back and leverage in their business," Bristowe says. "This is my fourth time speaking at the Summit.  I’ve found it’s grown larger every year, in large part due to the quality speakers and topics that GSMI brings to the conference.”

Bristowe is immediate past president of the Boston Chapter of the American Marketing Association. He is also the author of What Executives Need To Know About Social Networking (Reed Publishing) and is currently ranked No. 2 in Social Media Marketing Magazine's list of the World's Top CMOs to Follow on Twitter.