CommCreative CMO Myles Bristowe’s SMSS Speech Generates Kudos, Conversation

Yesterday’s presentation by Myles Bristowe, CMO of CommCreative, at GSMI’s 2012 Social Media Strategies Summit in Las Vegas is already generating kudos and conversations online.

He addressed “How to Leverage Content Marketing to Generate Demand and Leads,” which was targeted to mid-to-upper-level marketing management.

Here’s a sampling of comments posted in the Twitterverse by marketing and social-media professionals from throughout the country who sat in on Bristowe’s speech:

• Rich LoPresti:: Listening to @mylesbristowe and his strategy for generating leads through Social Media #Brilliant #TriedAndTrue.
• Rick Brennan: It was very informative. Lots to apply at Carfax.
• Katie Bogda: Eager for "Leveraging Content Mktg to Generate Demand & Leads," to share takeaways w/ my @criticalmass mtkg team.
• Marketing Rx: Direct email is not Dead! [according to Myles Bristowe]. Especially when it comes to B2B.
• Kurt Krejny: Last year's #SMSS major theme was "get involved" in social, this year it's all about "measurement.”
• Sara Nelson: "If people know, like, and trust you, then there’s a chance that they will refer you."

Bristowe is immediate past president of the Boston Chapter of the American Marketing Association and CMO of CommCreative. He’s the author of What Executives Need To Know About Social Networking (Reed Publishing) and is currently ranked No. 2 in Social Media Marketing Magazine's list of the World's Top CMOs to Follow on Twitter.