Today's Marketing Cookie - Always Move Forward

Today's Marketing Cookie reminds me of how important it is to check for typos. LOL! If you "GET your goals high", they could have a nasty hangover on Monday morning.

I think they meant to write "SET your goals high", which would have given me an easy blog to write. However, that's not what it says, so we'll just move forward with what we've got. 

Back in the booming dot com days, I worked for weeks to design the new Website for a start-up that helped families manage their busy schedules. The CEO loved the design so much that he suggested we create a giant 12-foot poster to hang in the lobby so potential investors who visited the office could be impressed with a gigantic mockup of the Website designs. The only problem is that I misspelled a rather important word in the headline. Rather than writing, "Your Family Organizer", I had mistakenly written, "Your Family Orgasmer".

The worst part of the story is that NO ONE noticed the typo, except for the potential investors who visited the office. In this case... we did not move forward.