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Today's Marketing Cookie - Contemplation
"You are contemplating some action which will bring credit upon you."
Today's Marketing Cookie is saying that your crazy new idea is probably a good one and you should go for it! Yes... I'm talking to you. Yes, you. No, not you in the front... move your head to the left please... YOU! I'm talking to you, and you know who you are.
You have been thinking about a new idea for your marketing plan, that you know is just crazy enough to work. So what if your company is very conservative and the prospects in your industry may not respond well to the idea. It's time to shake things up! Your idea is just what your company needs to stand out from the crowd. Honestly, you have been "playing it safe" for too long and your numbers are shrinking. Although it will take all the courage you can muster just to give it a try, I promise that it will be well worth the effort.
The truth is that everything in marketing is a risk... even NOT taking a risk is a risk. Our most successful clients let us, and even encourage us, to push them out of their comfort zone, and to think of ideas that no one in their right mind would consider. I'm not sure what killer idea you're thinking about, but I'm pretty sure that's why your grinning right now. Yes, I'm talking about you. I can totally see your grin.
Come on... you've done your homework, you know how to track and measure the results, and you already know that your idea will draw attention to your company... so, I triple-dog-dare you to give it a try. Is my crazy idea of writing marketing blogs every day about fortune cookies a good idea??? Of course it is! If you do something you believe in, you will surely be given the credit you deserve.