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Today's Marketing Cookie - Go For The Goals!
"You are heading for a land of sunshine."
Today's Marketing Cookie makes a bold prediction about where you are headed... and if you set goals for your marketing, I believe it is true! Occasionally, I meet marketers who aren't held responsible for quarterly lead generation numbers, or any other formal goals.
For most marketers however, you have to hit your numbers every month, meet your quarterly quotas and demonstrate positive growth for the business every year over year. With growth being the focus in most businesses, your goals will likely be higher and harder to reach than last year and you will have to make more opportunities than you would find otherwise. So, even if your reach exceeds your grasp, by setting goals and establishing a strategy to reach them, you set out on a pathway that will have you "heading for your land of sunshine". Whether or not your strategy and tactics will deliver the results you want, is a whole other matter, but at lest you'll know what's working... or not.