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Today's Marketing Cookie - Worthy of Devotion
"Seek to assert your devotion when a worthy situation arises."
Today's Marketing Cookie came to me via Twitter from Christina Inge, who serves as the VP of Social Media on the board of directors for AMA Boston. As the first official act of my as presidency of the AMA Boston chapter, I launched a new social networking site called, CONNECT on July 4th, 2008.
My vision was that our chapter could serve as a central hub for marketers to get connected to one another and get closer to their profession. Twenty-one days after the launch, Christina joined our new networking site and from the very beginning, she has contributed great value and leadership to our community. Over time, she has recruited a social media team to help manage the site and continues to raise her hand to carry forward the cause that I had started four years ago. As my second term as president was winding down, I was proud to see Christina elected onto the board and was personally relieved hand the reigns of our social network into her care.
With over 2,000 members, the site has been recognized throughout the AMA as a model to be followed. Since 2008, Facebook, LinkedIn and Twitter have grown incredibly large, and yet every day, marketers continue to connect with one another, write blogs and share information on our site. There have been a few times when a question was asked if the social networking site deserves all the effort it gets. Without hesitation, Christina takes a stand with uncommon dedication to assert her devotion for what she believes is a worthy cause.
You see, it isn't really the site itself that she works to defend, feed, and nurture. Rather, it's the members of the community, you and me, that have come to know, like and trust the chapter through her efforts. WE are the worthy cause that she has been so devoted to... and for that, I am truly grateful.