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Today's Marketing Cookie - Act On It
"Your best idea will come to you in the shower this week. Act on it."
Today's fortune came from Malik Calimbas of New York, NY. Malik is an art director for Major League Baseball. Before coming to the Big Apple to join the MLB, he worked for Beckett Media in Los Angles - one of the world's largest sports publishing companies. Beyond lending his creative talents to the sports industry for the past decade, Malik is also a mind-blowingly talented illustrator and musician. A sample of his work can be seen here.
Today's Marketing Cookie is about converting ideas into action.
The prerequisite for today's fortune, if it were to come true for you, is that you will have to take a shower - at least once this week. In case you were thinking that no one will notice if you skip taking a shower for a few days, please allow me to be so bold as to say, we always notice. The good news is that if you take two showers this week, you will statistically double your chances of getting your next best idea!
The truth about great ideas is that they sometimes come when you least expect them. Just like lightning, you never know where you may be when great ideas may strike. They hit us when we're driving on the highway, in the middle of the night when we're supposed to be sleeping and yes, they even come to us in the shower.
Unlike lightning however, ideas will strike in the same place twice. So, if your "idea place" is the shower, then as the fortune says, you should be expecting your best idea to arrive sometime this week. The fact that ideas can strike the same place more than once, is very good news for a guy like me who is in the "ideas business" and needs a steady stream of marketing ideas on a daily basis to delight our clients.
Getting good ideas are, believe it or not, the easy part of today's fortune.
The second part of the fortune for today is to, "Act on it." This is the hard part! I am guilty of being an "idea hoarder". I get these grandiose movie script ideas, plot lines for a comic book, concepts for marketing books I want to write, incredible plans for additions to the tree house I am building with my son, yet many of them never become a reality and lay dried out and abandoned in the rusty, dusty "idea bone yard".
So, I encourage you to take heed of the best idea that comes to you in the shower this week, and make the time you'll need to act on it. Who knows, your best idea could change your life or it could change the world. Your best idea may be good enough to make you rich and famous, or even better - it will give you a new level of satisfaction, a feeling of pride and a sense accomplishment. Now that's a great idea!