Today's Marketing Cookie - Don't Put It Off

Today's fortune came from Bob Akin, Jr. of Fort Worth, TX.  Bob is a marketing professor at the Neeley School of Business, at the Texas Christian University. He is also a Regional Affairs Committee Member for the USGA.  By following Bob on Twitter you will soon come to appreciate the good he brings out in others. @Junior68Frogs

Today's Marketing Cookie is about the big chances we have to create small memories.

My oldest daughter turned eighteen in July and designs characters for video games and anime cartoons. My sixteen year old daughter is going into her sophomore year of high school and got an amazing scholarship to live the entire summer at Stonehill College to earn credits in psychology and dance. My son is twelve, is incredibly smart and will start junior high school right after Labor Day. If there were something I was hoping to enjoy with them, I guess I'd better not put it off till tomorrow.  Right!?

I struggled to find a reasonable work/life balance through most of my career. When I joined CommCreative, my boss began pushing me to create more memories with my family... and thank God he did!  Do you have any children still living at home?  Is there something you've been putting off?  Don't allow your career to consume your every waking hour like I had done. Steal some time to enjoy a memory with someone you love... and please do it today!

It doesn't have to be a big memory. When I think about all the times I spent with my parents growing up, the small things are what I cherish most. Rather than the month-long trip that just my dad and I took across the pacific coast, I think I cherish the time we played catch in the front lawn even more. I loved when my mother made fried dough for us on Saturdays or how she cared for me when I missed a whole year of school with pneumonia. I remember on one hot summer day, I made the worst looking tent you can ever imagine in the back yard. After dinner, my father agreed to sleep in it with me. Even though it rained on us and we had to come in, these little moments are the memories I cherish most.

As today's fortune says, "Don't put off till tomorrow what can be enjoyed today."  It's true.  The fact is, you don't need a lot of money, or even a big idea, to enjoy some time with someone you love. Go for a walk together. Make cookies after dinner. Turn off the TV and talk for a little while. Don't delay. Find a way to create a memory... and please do it today!