Agency Blog

CommCreative Volunteers to Build Backpacks for Local Students

For the second year in a row, CommCreative team members volunteered for the 2015 Build-a-Backpack program with Jewish Family Services (JFS) of MetroWest. This annual event was held at the Wellesley Public Library on August 24th and at the Framingham Public Library on August 25th. Over the two days, more than 150 attendees filled over 200 backpacks with pens, pencils, erasers, crayons, folders, paper, rulers and other school supplies.

RSA Conference

CommCreative’s Go-to-Market Strategy Helped RSA Conference USA 2015 Exceed Attendance Goals

CommCreative helped RSA Conference 2015, the world’s leading information security conferences and expositions, exceed this year’s U.S. attendance goals by successfully developing and executing an integrated go-to-market strategy.

Demand Generation: Integrated Marketing Strategies

Demand marketing is “modern day storytelling”, or a program that creates demand for a product or service using a combination of marketing strategies. It is an integrated mix of both traditional and digital marketing methods including content marketing, public relations, social media and influencer relations. Using these techniques together, rather than individually, establishes a more robust marketing program that generates more demand and delivers better results.

Social Media Marketing: Twitter Tips for Businesses

Social media is an essential part of a successful digital marketing strategy. Salesforce came up with a helpful infographic with tips to take your company’s Twitter presence to the next level. This infographic shows you best practices for tweeting, how to optimize your Twitter profile (personal or business) and how to boost engagement among your followers.

Here are some of the tips mentioned in the infographic:

PR Metrics: What Matters Most To Your Business

Metrics. Can’t live with them, can’t live without them. For public relations specifically, having a concrete way to show the impact of the results you achieve can often seem intangible. So how can you show the value of your PR strategy and the results? The answer is: set specific metrics that tie directly to business goals. Oh, and work tirelessly to not only meet them, but blow them out of the water.

instagram marketing infographic

Instagram Marketing: Do's & Don'ts

Having only been around for a little more than 4 years, Instagram boasts an impressive 300 million users actively “gramming” every month. Apart from following your friends or favorite celebrities, users can also follow brands for news on the company, products and other content.

Top 4 Digital Marketing Trends for 2015

Top 4 Digital Marketing Trends for 2015

Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. In fact, more than 50% of companies plan on increasing their digital marketing budgets by an average of 17% for 2015, according to Gartner.

graphic designer

3 Simple Reasons Why Good Design is an Important Part of Any Successful Business

No Graphic Designer Required = Bad Design

Recently a colleague forwarded me a link to this article praising several online applications that would allow you create really cool graphics for your blog. Now don’t get me wrong, I think these are great tools for adding some pizzazz to your personal blog, or any social media site on which you may have an account. There’s so many out there now, it pays to stand out, so these applications can really come in handy. I just get a little irritated when I read these articles and they say things like “It doesn’t make sense to hire a graphic designer every time you need an image” and “no formal design skills necessary”. This is a really bad precedent to establish. So, I have put together 3 simple reasons why good design not only makes sense, it is an important part of any successful business:

Mobile Geo-Targeting People Near Your Business with Facebook’s Local Awareness Ads

Mobile Geo-Targeting People Near Your Business with Facebook’s Local Awareness Ads

Earlier this week, Facebook introduced its new social media advertising objective: Local Awareness ads. This new feature makes advertising for local businesses easier and more effective, allowing them to find new customers by showing ads to groups of people who are around their neighborhood.


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