A client recently commented that they really appreciated the PR counsel they were receiving and the direction that the account was going.  We decided to use the positive feedback as an opportunity to take a closer look at why that account was so successful and determine if all the same elements were in place with other clients. We came to the conclusion that there were many factors at work.  The account was particularly successful because in addition to understanding the media and its various permutations, we had really become attuned to understanding our client’s culture and goals. 

Once reminding ourselves that one size doesn’t fit all, we continued to look at each component of our other accounts.  Good PR counsel requires not only a solid understanding of the marketing mix but also how the pieces fit together.  Knowing when, how and where to create and deliver messages is critical to gaining visibility and market share for any organization.  Using a combination of traditional print media, Internet news portals, news aggregators, blogs, podcasts, and other emerging new media we continue to develop PR campaigns that will produce visibility and reinforce our clients’ value proposition.

This entry was posted on Friday, November 9th, 2007 at 11:57 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.