I know that many people will roll their eyes at the news of another company, or product “going green.”  Green has evolved from the color of a friendly frog on T.V to the ultimate buzz word. 

At CCA we had a few employees who cared enough to really get the company moving towards this eden of “green.”  The thought was that small businesses create so much waste, and use much more energy than a typical household.  As a marketing firm we were using massive amounts of paper, and ink, as well as the typical energy costs of printers, computers, heating, hot water, lights, phones, and much more.  Cutting down on waste isn’t easy or cheap….but it is very effective.

CCA’s first step was to implement a recycling program.  Paper, cans, bottles, cardboard, and all the usual things that get thrown away at a business are now being collected and brought to recycling centers.  Our President, Bob Fields put new energy efficient windows in the building and had electricians install more efficient ballasts.  These changes, along with new insulation and energy efficient light bulbs have really made a dent in CCA’s power consumption and waste creation.

CCA employees have proactively led the charge and have taken the initial steps to ensure that we work with certified “green” vendors and recommend recycled materials to clients using direct mail and other paper-heavy marketing efforts.  There are a growing number of recycled and eco-friendly inks and papers that, while a little more expensive, make a huge difference in waste products and tree harvesting.

While these steps are not the secret answer to out environmental problems, we really believe that if all small businesses made a concerted effort to use less energy and make less waste, it would benefit us all.

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