Today, the health care industry is moving from monopolistic position to a competitive position. The original face of the industry - Governmental and charitable hospitals, is rapidly shifting towards profit-generating and technology-intensive tertiary hospitals. In this competitive scenario, marketing has assumed an important role to highlight the health care organization to the end users and intermediaries.

Today, marketing is more to do with image building and brand development. It is directed towards creating more faith in the organization, creating awareness about services, quality, cost and philosophy of the organization.

This entry was posted on Tuesday, September 4th, 2007 at 4:22 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.