Editors and reporters have less and less time to listen to press pitches and a few precious moments to scan news releases. They’re wearing multiple hats, working on unforgiving deadlines – especially as news organizations continue to lay off employees.

Every second counts when pitching the press these days, which is why at CCA we’ve developed an e-media kit.

Our e-media kit is an innovative way to open doors to newsrooms. It presents an easy and fast way for an editor to get a comprehensive snapshot of a news opportunity, providing everything from a client’s current news release, to FAQs and company history, to recent news clips, to management bios and head shots, and the company logo. In short, everything you would put in a traditional printed media kit, plus video clips and sound bites! All of it ready to download in seconds.

I was on the phone with a producer for a national broadcast news program last week. She initially said she didn’t have time to talk to me, but I asked her to log on to our client’s e-media kit, and we were soon in conversation. Our new approach converted “no time” to “tell me more.”

We’ve designed our e-media kit along the line of a web site’s home page, displaying branding and links to top line information and resources, and news releases and fact sheets, and video clips in an attractive design that fills the screen without the need to scroll. Reporters instantly see everything they might need, right at their finger tips.

This innovation has proved so useful that we expect it quickly to become the norm. And it’s no coincidence that we developed the first one for an alternative energy client—-eliminating the need for paper and printing required for a traditional press kit.

No folders. No stuffing. No postage. No sealing yucky tasting envelopes. No rushing to the post office. No reprinting to fix typos or to update information. Send it out 24/7, anywhere in the world. An unlimited supply. The digital media kit is here it’s all good.

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