CCA was named to Inc. magazine’s list of the 5,000 fastest-growing private companies in America. This list, which is an extension of Inc. magazine’s annual Inc. 500 list, catches many businesses that are too big to grow at the pace required to make the Inc. 500, as well as a host of smaller firms. Taken as a whole, these companies represent the backbone if the U.S. economy.

CCA, which grew nearly 40% in the last three years, continues to expand its client base through its success in adapting marketing and public relations programs to the new content-driven web era. CCA provides a level of service and service integration not typically found at traditional advertising and marketing agencies. The agency provides unparalled expertise in developing marketing and public relations strategy for its clients.

The agency was also recently ranked the 5th Largest Advertising & Public Relations firm in the Worcester Business Journal’s Annual Book of Lists, (July 16, 2007). The listing includes companies in Central Massachusetts and the MetroWest areas.

Today, the health care industry is moving from monopolistic position to a competitive position. The original face of the industry - Governmental and charitable hospitals, is rapidly shifting towards profit-generating and technology-intensive tertiary hospitals. In this competitive scenario, marketing has assumed an important role to highlight the health care organization to the end users and intermediaries.

Today, marketing is more to do with image building and brand development. It is directed towards creating more faith in the organization, creating awareness about services, quality, cost and philosophy of the organization.