Take 5: Matt Fontaine
Welcome back to our Take 5 blog series, an opportunity to learn more about the team members who make up the CommCreative family. Today we’re featuring Matt Fontaine, our associate creative director who works on creative campaigns for clients including Bose Automotive, RSA Conference, and Tyco SimplexGrinnell.
What do you do at the agency?
I work closely with our digital strategists, web developers, and creative directors to bring visual storytelling to the screen. As a digital designer, I’m not only thinking about how to add visual appeal to a product, but I’m also there to ensure it functions properly and is user-friendly.
What is your most proud or rewarding moment?
So far, participating in the RSA Conference 2017 theme creation. Designing something that will get a huge amount of exposure is always exciting but nerve-racking. The Conference happened in February and generated great feedback by all who were involved. For me that is both a relief and a reward! I’m looking forward to seeing our creative work in action yet again at the RSA Conference events in Singapore and Abu Dhabi later this year.
What is your favorite part of the company culture at CCA?
Having the Factory Mark Gallery in our headquarters is an awesome perk. It’s a great place to take a quick break so I can return to my desk and see my work with fresh eyes. Having the gallery helps to decompress and fuel our inspiration.
What hot industry trend are you following?
Virtual reality (VR) will be a game changer in marketing campaigns. Having the user totally immersed in the content makes for an impactful and memorable experience. VR is especially exciting for me because it gets me thinking outside the box. The challenge, however, is cleverly advertising without disrupting the overall VR experience.
What is your hidden talent?
I remix hip-hop songs.