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Marketing Strategy

Today's Marketing Cookie - Boston's Greatest Icon

Good marketers can spot an opportunity. Great marketers create an opportunity on the spot. It's true. There's always a better way to gain attention, build awareness and generate leads. You simply have to look where no one else had enough vision to look, and think what no one else has thought to think.

Marketing Strategy

Today's Marketing Cookie - Set Your Mind To It

Sometimes I receive a fortune like today's and I struggle to accept what it says at face value. It says, "Nothing in the world is difficult if one sets his mind to it." Do you believe it to be true? I can tell you with absolute certainty that I've set my mind to many things in my life that were quite difficult.  How about you?

Marketing Strategy

Today's Marketing Cookie - Intentions and Perceptions

In most cases, brands do an excellent job of sending a heartfelt message to the victims, and they are welcomed and well received. Sometimes however, a brand will mistake their best opportunity for sending a brief message of condolences, and instead, send what is perceived as an ill conceived, poorly timed advertisement, that attempts to do little more than capitalize on the tragedy of others.

Marketing Strategy

Today's Marketing Cookie - True Heroes

Less than twelve hours ago, senseless bombings disrupted an otherwise perfect marathon day in Boston. It was a hateful attempt to strike terror and fear in the collective hearts and minds of our city, yet our people rushed to help one another. If anyone expected something different of Bostonians, then they must not be from around here.

Marketing Strategy

Content Marketing & the Importance of the Visual: Part II

In last week’s blog, I discussed the importance of visual content in marketing, a trend that has become the preferred mode for many marketers to communicate their message and stand out in a crowded digital space.

There are many brands that have successful visual marketing strategies in place, Doritos, Virgin America, Bonobos, Red Bull and General Electric are just a few that come to mind.

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