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Good marketers can spot an opportunity. Great marketers create an opportunity on the spot. It's true. There's always a better way to gain attention, build awareness and generate leads. You simply have to look where no one else had enough vision to look, and think what no one else has thought to think.
Sometimes I receive a fortune like today's and I struggle to accept what it says at face value. It says, "Nothing in the world is difficult if one sets his mind to it." Do you believe it to be true? I can tell you with absolute certainty that I've set my mind to many things in my life that were quite difficult. How about you?
I was moved, touched and inspired by what Stephanie has started, and I believe Boston area companies can participate too. Acts of kindness truly make a positive impact on our community, and may be just what our city needs today.
In most cases, brands do an excellent job of sending a heartfelt message to the victims, and they are welcomed and well received. Sometimes however, a brand will mistake their best opportunity for sending a brief message of condolences, and instead, send what is perceived as an ill conceived, poorly timed advertisement, that attempts to do little more than capitalize on the tragedy of others.
In honor of the sixth season of Mad Men on AMC, the producers, in their quest for historical accuracy and attention to detail, have hired renowned British illustrator Brian Sanders to give it the spirit of the late 1960s, when the story takes place.
If there's something at which I am very good, very practiced, and very dedicated, it's being a Red Sox fan. Although the Boston Red Sox had finally defeated the Yankees, the great rivalry with New York has continued... until yesterday.
Less than twelve hours ago, senseless bombings disrupted an otherwise perfect marathon day in Boston. It was a hateful attempt to strike terror and fear in the collective hearts and minds of our city, yet our people rushed to help one another. If anyone expected something different of Bostonians, then they must not be from around here.
Today, I would like to shine a light on the unsung heroes and uncelebrated patriots of that first day of battle. Very few history books disclose the fact that some of the seventy-seven men who took a stand against the British in Lexington were black men, both slave and free.
There's truly a countless catalog of information to be known, considered, and learned in this world. Although I do not know everything there is to know about every aspect of marketing, I do have mastery over the fundamentals.
In last week’s blog, I discussed the importance of visual content in marketing, a trend that has become the preferred mode for many marketers to communicate their message and stand out in a crowded digital space.
There are many brands that have successful visual marketing strategies in place, Doritos, Virgin America, Bonobos, Red Bull and General Electric are just a few that come to mind.