Time and time again, we see marketers spending six, nine, and even twelve months or more on focus groups, market research and lengthy branding exercises to determine what their audience is looking for, and totally neglect to generate leads and sales in the meantime.

Today's Marketing Cookie is dedicated to the thousands of volunteers who make the American Marketing Association relevant in the local community!

By walking long enough and far enough on our path, we eventually realize that our destination doesn't look anything like the dream we scripted so many years ago.

It takes humility and courage to put aside your ego and and personal interests to do what is best for the company.