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Do Facebook ads really yield a return on investment? Opinions are mixed, and the confusion is reflected in General Motors’ recent activity. After heavily investing in ads on Facebook, GM felt the ROI wasn’t worth it and pulled the ads from its marketing budget. Yet late-breaking news in Businessweek indicates GM has begun talks with Facebook about reconsidering Facebook if the return can justify the spend.
Time and time again, we see marketers spending six, nine, and even twelve months or more on focus groups, market research and lengthy branding exercises to determine what their audience is looking for, and totally neglect to generate leads and sales in the meantime.
Over the years I've observed that when users are given too many choices on a website, they will often choose none.
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In my mind, change requires a wholesale departure from the present course, and redeployment in a new direction.
By walking long enough and far enough on our path, we eventually realize that our destination doesn't look anything like the dream we scripted so many years ago.
Are you a marketing super hero? It is very tempting, even for the smartest marketer, to use yesterday's performance data in order to make plans for the future.
It takes humility and courage to put aside your ego and and personal interests to do what is best for the company.
When people see how you are being with them, they can, in an instant choose how they want to be with you. If you have good "people skills", you already know what I am talking about.
There is a continuous gold rush mentality that exists in marketing, that you won't find quite the same way in any other industry. The pressure to produce leads and sales is greater than ever and marketers are looking for short cuts, quick wins, and the next big thing.