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The Next Big Thing in Social Media Marketing Isn’t Really Social At All
Social media has proven successful in helping some marketers earn new and often better ways to build and network with a targeted community. It isn’t surprising then to see that we now have an enormous number of different social media platforms at our fingertips, each created for every type of audience, community and interaction - and all under the watchful eye of friends, fans and followers.
Today's Marketing Cookie - Humor Me
Has your company tried using humor? Some of the best humor in marketing is the use of jokes that ONLY your target audience would understand.
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Today's Marketing Cookie - Original Ideas
Your ideas are great and your mind is original, creative and alert. Are you ready to give it a try?
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Today's Marketing Cookie - Mark Zuckerberg Married
If you "know of" Mark Zuckerberg, you are a part of his social network. Whether or not you actively participate in the decision about his reputation, you have a choice of how you will react to his successes and his failures.
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Today's Marketing Cookie - Old Saturdays Are New Again
Today's Marketing Cookie is an invitation to start something new! What adventure will you start today?
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Today's Marketing Cookie - Make Happiness
Marketers are happiness making machines. Take a moment sometime soon to look around at all the smiles you've made.
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Organic vs. Paid Search Traffic: Which is Better?
You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!
As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.
The question is: which is better?
Today's Marketing Cookie - Marketing Analytics
Ignorance is bliss, but you're in the big marketing leagues now. You must measure your marketing performance, be able to answer the big questions. It's time to find out what you didn't know.
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Today's Marketing Cookie - Leaders Are Like Eagles
Eagles are beautiful, especially the bald ones, and are an appropriate symbol for America. However, I disagree with today's cookie. Ducks make much better leaders than eagles.
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One Way to Keep Business Crawling Forward
When I was a kid, my dad would often take my brother and me with him while he ran his Saturday errands. Sometimes one of the stops was the local garage. More often than not, this particular stop was a social one, so to placate his two young boys and buy off our patience while he jabbered, my father would let us each have a bottle of soda from the big, red, bulbous Coke vending machine. Since then, Coke and other vending machines have slimmed down and gotten pretty sophisticated, and it turns out that there are other things happening in the 130 year-old vending industry that some liken to a mini-renaissance.