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Is Cold Calling Dead?
Derek Singleton of Software Advice recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts including Anneke Seley, Founder and CEO of Reality Works Group, Ken Krogue, President of InsideSales.com, and Mike Volpe, CMO of HubSpot, whether cold calling is still an effective marketing strategy today.
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Today's Marketing Cookie - What Are Your Social Attributes?
We live in a viral world of memes, imitations, copy cats, spoofs, and retweets. Everything seems to be a regurgitation of something else. Rather than creating original content, many people on Facebook, Twitter, LinkedIn and YouTube are actively re-sharing something they found somewhere else.
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Today's Marketing Cookie - Your Top Priorities
What do you think about all day long? Is it your career? Your hobby? Your diet? Your family? Consider now that what you think about most, is a reflection of your priorities.
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Today's Marketing Cookie - Is There Another Kind?
One summer, I worked for a few months with inner city kids in a rough section of Philadelphia. I was living with strangers, I was out of my comfort zone and quite honestly, I was afraid.
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Today's Marketing Cookie - Reality Bites
When I hear the recording of my music played back to me however, I am horrified to realize how poorly I play. How could I be so far off? How could I think it sounded so good? I swear, if it weren't for my dreams of grandeur to keep me practicing, the harshness of reality would be nearly unbearable.
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Today's Marketing Cookie - You Are Such A Ham!
My job is to shine as much light on my clients' company, services and products as possible. Not just me either. It's what everyone in our agency is thinking, working and focusing on every single day.
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Today's Marketing Cookie - Makes Perfect Sense Right?
Later in the day, it was explained to me that because of my name, "Myles" the administration had thought I was black, and had incorrectly placed me with the wrong roommate.
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Today's Marketing Cookie - Courage
There is a story told by Jeffrey Hayzlett, former CMO of Kodak from 2006 to 2010, which has rattled around in my brains since I first heard him tell it at the Social Media Strategies Summit in Boston.
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Today's Marketing Cookie - Love What Comes Next
I began building direct-dial, monochrome, Internet Websites before the invention of the Web browser. We were pioneers, and although no one in my family understood what I was doing, I was in love.
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Social Media as Lead Generation
Why It’s Important to be Liked (on Social Media)
Social media has become one of those check-marked items companies know they need to have, but few understand why. For some, the battle for likes and followers has amounted to trying to best your competitors’ numbers, which really misses the point. Social media is about your connection with your followers—not your competitors’ connection with their followers.