Call Us: 877.620.6664 | Contact Us
There is a story told by Jeffrey Hayzlett, former CMO of Kodak from 2006 to 2010, which has rattled around in my brains since I first heard him tell it at the Social Media Strategies Summit in Boston.
I began building direct-dial, monochrome, Internet Websites before the invention of the Web browser. We were pioneers, and although no one in my family understood what I was doing, I was in love.
Why It’s Important to be Liked (on Social Media)
Social media has become one of those check-marked items companies know they need to have, but few understand why. For some, the battle for likes and followers has amounted to trying to best your competitors’ numbers, which really misses the point. Social media is about your connection with your followers—not your competitors’ connection with their followers.
My mother always used to say, "You have two ears and one mouth, Myles. Please use them according to that ratio." That was her subtle way of suggesting that I was already talking too much. I was a hyperactive kid and talking always seemed so much easier than listening. Besides, I always had so much stuff I wanted to say. Well, not too much has changed.
Boston advertising agencies are among the best in the world. Boston has many of the most prestigious universities in the world, the highest standards of performance, and an insatiable thirst for taking risks. All of this adds up to the best of everything you could ever want to find in a marketing and advertising agency.
People love to laugh. The most popular tweet I have ever sent was of a joke, "Has Sarah Palin ever been para-sailin'?" That one tweet received thousands of retweets, unlike anything I have sent on Twitter before or since.
We're all working hard. Some because we must, and some because we love what we do. That is okay. However, there is a point where working to provide, can begin to take away. I couldn't see it until a friend pointed it out to me.
Albert Einstein once said, "Logic will get you from A to B, but imagination will take you everywhere." If your exacting logic and endless imagination are the means for getting you somewhere, your heart is the compass that gives you direction. Your heart sees what is invisible to logic and your imagination will find a way to realize it.