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In honor of the sixth season of Mad Men on AMC, the producers, in their quest for historical accuracy and attention to detail, have hired renowned British illustrator Brian Sanders to give it the spirit of the late 1960s, when the story takes place.
Found Art or Guerilla Marketing
When LED signs were placed all around the city of Boston displaying a cartoon character, people screamed, “TERRORIST ATTACK!!” But instead of instilling fear, this little slice of guerilla marketing set off a chain reaction in the media, garnering more publicity for the TV show than the creators ever dreamed possible. So, is this a brilliant example of how clever advertising used at the right time and in the right place can reap tremendous profits…or is it art?
Many of the complaints I hear these days from my illustration and photography brothers and sisters in the industry are about a frustration with always having to use istock. “istock is killing my business”, “their work is so lame”, “They stink”, seems to be the general consensus.
Each baseball season, CommCreative client Beth Israel Deaconess Medical Center enjoys major exposure of its “official hospital of the Boston Red Sox and Red Sox Nation” designation. Part of that exposure includes the use of colorful street banners which fly from streetlight poles on the roadways around Fenway Park. The “street life” of the banners is approximately two years…subject to weather conditions. Each time a series of the attractive banners is retired, they have been placed into storage…too nice to just toss out. Over time, this has resulted in a large inventory.
It’s not fair. There are herds of songs glorifying cowboys. Platoons of ditties about soldiers. And (thanks largely to Bruce Springsteen) six packs of songs about mechanics, plumbers, gas station attendants and waiters.
Many of us have been following the lives of the Sterling/Cooper staff in the highly rated Madmen on AMC. Suddenly, people are talking about advertising. But this is not the first time we have seen the inside world of what goes on at an advertising agency. In the 1960s, the fantasy TV show “Bewitched” we saw a normal married couple living in the suburbs, except one of them was a witch. Samantha’s mortal husband, Darren Stevens, worked for the ad agency of McMann and Tate. In fact Larry Tate, one of the partners in the firm, was a recurring character on the show. Many of the plots centered around Darren brainstorming to come up with a killer campaign, Samantha or one of her relatives would cast a spell and hilarity ensued.