Every once in a while, here in the advertising world, we get the opportunity to work with a truly unique client.

Many of the complaints I hear these days from my illustration and photography brothers and sisters in the industry are about a frustration with always having to use istock. “istock is killing my business”, “their work is so lame”, “They stink”, seems to be the general consensus.

Each baseball season, CommCreative client Beth Israel Deaconess Medical Center enjoys major exposure of its “official hospital of the Boston Red Sox and Red Sox Nation” designation. Part of that exposure includes the use of colorful street banners which fly from streetlight poles on the roadways around Fenway Park. The “street life” of the banners is approximately two years…subject to weather conditions. Each time a series of the attractive banners is retired, they have been placed into storage…too nice to just toss out. Over time, this has resulted in a large inventory.

Many of us have been following the lives of the Sterling/Cooper staff in the highly rated Madmen on AMC. Suddenly, people are talking about advertising. But this is not the first time we have seen the inside world of what goes on at an advertising agency. In the 1960s, the fantasy TV show “Bewitched” we saw a normal married couple living in the suburbs, except one of them was a witch. Samantha’s mortal husband, Darren Stevens, worked for the ad agency of McMann and Tate. In fact Larry Tate, one of the partners in the firm, was a recurring character on the show. Many of the plots centered around Darren brainstorming to come up with a killer campaign, Samantha or one of her relatives would cast a spell and hilarity ensued.