Pining for Pinterest? Use it for Lead Generation and Get Your ROI

Every marketer is currently brainstorming strategies for Pinterest that will yield ROI. Unlike other channels of social media, Pinterest has a policy against self-promotion, which can make it difficult to tout the wonders of your business or product.

Tags:

Social Media, B2B, Infographics, ROI

Lead Generation

B2B Lead Generation: How Are Execs Finding You?

A recent survey of over 1,600 B2B executives found that search engines, association partnerships and mobile devices are all valuable investments in attracting a B2B executive demographic to your business.

Tags:

Lead Generation, PPC, B2B, search engine

Marketing Automation

Lead-Nurturing with Effective, Attractive E-Newsletters

By Steve Jones-D’Agostino and Joanna Bittle

E-newsletters are one of the most effective lead-nurturing tactics because they allow you to position your company as a thought leader and stay in your prospects’ minds on a monthly or bi-monthly basis. They are also a cost-effective way to reinforce your company's positioning in the marketplace and update your staff on internal news.

Tags:

B2B, Content, E-newsletter, Lead nurturing, Marketing

Industries

Project Types

B2B

Pining for Pinterest? Use it for Lead Generation and Get Your ROI

B2B Lead Generation: How Are Execs Finding You?

Lead-Nurturing with Effective, Attractive E-Newsletters

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