It seems like everyone and their mother has a blog. My mother doesn’t have one, but if she did, it would be called “Gretta’s Corner” and the content would consist of ghost-written posts from my dog.

As a young marketing and PR professional I jump at every chance to learn more about my profession, and to hear from industry pro’s who are doing great work. CCA recognizes the value in this, and sent me to the Convergence conference in New York City. It was a great chance to hear case studies, participate in breakout sessions, and network with others in the marketing, PR, and advertising fields. As the name suggests, the theme of this conference was how the convergence of marketing, PR, and advertising is affecting agencies, clients, and us.

New Media is something our public relations team at CCA talks about every day. We’ve looked at our PR accounts and continue to research and make recommendations for how our PR clients can incorporate blogs and other social media into their public relations, media relations, and SEO programs. They are a great way to engage in discussions with potential customers and other partners who have an interest in a particular company, and provide quality information without the “sell sell sell” mantra of other marketing vehicles.