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It’s no wonder that a colleague of mine refers to the blogosphere as a “Tower of Babble!” WordPress.com, a leading blogging platform, reports that more than 18 million blogs use WordPress – and 33 percent of these launched in 2010 alone. If you are blogging for business, I’m sure you already know some of the basics. You write for your target audience, produce superb content that’s clear and concise, and post regularly on your blog.
As a young marketing and PR professional I jump at every chance to learn more about my profession, and to hear from industry pro’s who are doing great work. CCA recognizes the value in this, and sent me to the Convergence conference in New York City. It was a great chance to hear case studies, participate in breakout sessions, and network with others in the marketing, PR, and advertising fields. As the name suggests, the theme of this conference was how the convergence of marketing, PR, and advertising is affecting agencies, clients, and us.
As someone who’s worked in the PR field for more than 20 years, I’m often amazed at the ever-changing and expanding menu of communications strategies used to pitch and promote clients. Amidst blogging, social media strategies, trade wires, and email blasts – all immediate avenues for reaching target audiences – I have to stop and remind myself that faster is not always better.
New Media is something our public relations team at CCA talks about every day. We’ve looked at our PR accounts and continue to research and make recommendations for how our PR clients can incorporate blogs and other social media into their public relations, media relations, and SEO programs. They are a great way to engage in discussions with potential customers and other partners who have an interest in a particular company, and provide quality information without the “sell sell sell” mantra of other marketing vehicles.