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The topics of blog articles that we write for our clients are often chosen weeks or months in advance any postings. Yet each topic must remain timely and relevant once each entry is finally posted. Coming up with such topics on a regular, consistent basis and writing them in an interesting, informative way is both challenging and rewarding.
Google “blog and plagiarism” and you’ll get a plethora of articles discussing the unfortunate risk of putting creative content on the internet for all to see. Horror stories abound about the dangers of posting your written words on the web. In one recently well documented case, a food blogger had her recipe and accompanying copy inserted into a magazine without her consent. She received a nasty letter from the editor when she inquired about the stolen copy.
The legal merits of the recent lawsuit that journalist and blogger Jonathan Tasini has filed against The Huffington Post, Arianna Huffington and AOL for lack of payment to bloggers are muddy at best. Some of the Huffington Post bloggers allege they were promised payments. Nevertheless, we encourage you to review your company’s policies regarding content produced by both staffers and freelancers.