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brand management
A terrible lesson from car emblem designers: If you can’t make it good, make it big.
General Motors has done an amazing job with the redesign of their car line, making sleek and sophisticated what was once boxy and outdated. But it seems to me that their logo has not fallen suit. Is it me or does the gold, cross-like Chevy logo scream tacky and outdated? It lacks style and cool factor. That gold nasty logo takes all the pleasure of the lines of the car and stops my eyeballs.
Company Branding or Copycat Branding?
LOOKING LIKE ANOTHER ESTABLISHED BRAND WILL NOT EARN YOU GOOD BRAND RECOGNITION
So I was in my local pharmacy recently when I saw this on the magazine rack:
Because of the similar typeface and color of the headlines, I read them across both magazines as “My Big Mistake.” I thought, “How clever. Us magazine created two different covers designed to be placed next to each other.”
Then I realized that it was actually two different magazines and the headlines lining up were more or less coincidental. But that got me thinking about branding…
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The Secrets of Creative Ad Agencies
Great creative is about generating leads
“Sell the creative” - forget about the client’s input.
Some creatives won’t ever admit they’ve said something like this. And if you ask and they deny it, you’re either talking to a liar, or to someone who’s never done anything other than what they are told to do.