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Photography is one of the keys to really great graphic design and makes for truly effective advertising. Typography, color and graphics are the front line in a designer’s arsenal, but a powerful image can also be essential in creating a memorable impact. In this era of online stock photography such as istock and Getty Images, today’s designer has access to this imagery right at his/her fingertips. However, if a designer has access to truly powerful images from a talented photographer, it’s like a dream come true.
General Motors has done an amazing job with the redesign of their car line, making sleek and sophisticated what was once boxy and outdated. But it seems to me that their logo has not fallen suit. Is it me or does the gold, cross-like Chevy logo scream tacky and outdated? It lacks style and cool factor. That gold nasty logo takes all the pleasure of the lines of the car and stops my eyeballs.
LOOKING LIKE ANOTHER ESTABLISHED BRAND WILL NOT EARN YOU GOOD BRAND RECOGNITION
So I was in my local pharmacy recently when I saw this on the magazine rack:
Because of the similar typeface and color of the headlines, I read them across both magazines as “My Big Mistake.” I thought, “How clever. Us magazine created two different covers designed to be placed next to each other.”
Then I realized that it was actually two different magazines and the headlines lining up were more or less coincidental. But that got me thinking about branding…
Myles Bristowe, CMO of CommCreative, is one of the featured speakers at GSMI’s 2012 Social Media Strategies Summit, to be held from February 7 through 9 in Las Vegas. He will address “How to Leverage Content Marketing to Generate Demand and Leads,” in a presentation targeted to mid-to-upper-level marketing management.
Healthcare costs continue to rise and the phase-in of Obamacare is underway. For healthcare organizations, now more than ever before is the time to address the wellness of your branding.
If you think good-quality service is enough to maintain a healthy reputation, think again. Trust and transparency are equally important, according to the 2010 Edelman Trust Barometer.
Is it possible that there are valuable marketing lessons to be learned in the rise and durability of two of the most popular rock bands in the world: The Grateful Dead and The Beatles? The answer – to borrow from another rock legend – is blowing in the wind, at your local or online bookstore.
I used to be awesome at remembering anything about movie trivia. I could remember actors names, movie titles, co-stars, quotes, and directors right off the top of my head. If you asked me a question about music, I could give you tons of facts about artists, band members, albums, song titles, you name it. I used to be able remember things like people's names, phone numbers, birthdays and even spelling.