It’s no wonder that a colleague of mine refers to the blogosphere as a “Tower of Babble!” WordPress.com, a leading blogging platform, reports that more than 18 million blogs use WordPress – and 33 percent of these launched in 2010 alone. If you are blogging for business, I’m sure you already know some of the basics. You write for your target audience, produce superb content that’s clear and concise, and post regularly on your blog.