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Blogs That Keep Clients – and Their Communities – Coming Back for More
The topics of blog articles that we write for our clients are often chosen weeks or months in advance any postings. Yet each topic must remain timely and relevant once each entry is finally posted. Coming up with such topics on a regular, consistent basis and writing them in an interesting, informative way is both challenging and rewarding.
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Lead-Nurturing with Effective, Attractive E-Newsletters
By Steve Jones-D’Agostino and Joanna Bittle
E-newsletters are one of the most effective lead-nurturing tactics because they allow you to position your company as a thought leader and stay in your prospects’ minds on a monthly or bi-monthly basis. They are also a cost-effective way to reinforce your company's positioning in the marketplace and update your staff on internal news.
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Your Company Owns Your Pearls Of Wisdom – Unless the fine print says otherwise
The legal merits of the recent lawsuit that journalist and blogger Jonathan Tasini has filed against The Huffington Post, Arianna Huffington and AOL for lack of payment to bloggers are muddy at best. Some of the Huffington Post bloggers allege they were promised payments. Nevertheless, we encourage you to review your company’s policies regarding content produced by both staffers and freelancers.
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Our CMO to Speak at the B2B Content Marketing Summit on April 6 in Newton
The 2nd Annual Content Marketing Summit will be held on Wednesday, April 6 from 8 a.m. to 1 p.m. at the Newton Marriott. As part of his involvement in the event, our CMO, Myles Bristowe, who is also immediate past president of the American Marketing Association's Boston chapter, has negotiated a special rate for friends of the AMA!
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In the Social-Media Age, Marketing Is The Toolbox – Not Just Another Tool
I came across a disturbing blog post, encouraging us to “scratch ‘marketing’ from our social-media vocabulary.” Huh? Isn’t social media just another key tool in our Unified Marketing toolbox?
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Is Anybody Out There?
It’s no wonder that a colleague of mine refers to the blogosphere as a “Tower of Babble!” WordPress.com, a leading blogging platform, reports that more than 18 million blogs use WordPress – and 33 percent of these launched in 2010 alone. If you are blogging for business, I’m sure you already know some of the basics. You write for your target audience, produce superb content that’s clear and concise, and post regularly on your blog.