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Unified Marketing

Content Generation: How Storytelling Has Become the Ultimate Marketing Tool

The persuasive power of storytelling in business is nothing new; sales people and public speakers have been using this to engage their audiences for generations!   

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content creation, Digital Marketing, content generation, storytelling marketing
Lead Generation

Organic vs. Paid Search Traffic: Which is Better?

Posted by Yue Niu on

You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!

As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.

The question is: which is better?

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Search engine traffic, Lead Generation, search engine optimization, pay-per-click, content marketing, content generation, Social Media, website optimization, Unified Marketing