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In last week’s blog, I discussed the importance of visual content in marketing, a trend that has become the preferred mode for many marketers to communicate their message and stand out in a crowded digital space.
There are many brands that have successful visual marketing strategies in place, Doritos, Virgin America, Bonobos, Red Bull and General Electric are just a few that come to mind.
Content marketing may be all the rage, but the visual components of your content are more important than ever. If you look around at the most trafficked social media platforms, it doesn’t take an MBA to figure out that visual platforms are growing in a major way. Instagram, Pinterest and YouTube make it easy for companies to connect with their consumers in highly visual ways. The popularity of these platforms has even pushed Facebook to change its user interface once more to make it more image-heavy.
You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!
As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.
The question is: which is better?
Social media juggernaut, Facebook, recently announced a change to the game of company advertisements on their site. The game changer…a little something called Sponsored Stories. These “stories” are unique offerings to companies in that they do not appear along with the usual text banner ads. Instead, these “Adverstories” appear just above the usual suspect text banner ads—in their own designated section labeled “Sponsored”. In addition to the sponsored story-ad, Facebook members will also be shown a list of any Friends they have who already “Like” the sponsored company or page. This is great for advertisers because it now allows a company to feature their page and show audiences friends who back up their brands with trustful “Likes”.