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Google used to avoid traditional advertising tactics and focus solely on digital. Makes sense, I mean they do hold the key to the digital marketing kingdom, right?
In fact, not that long ago, Google Chief Executive Eric Schmidt was quoted saying on many occasions that his company's “dominant market share was earned by their quality of searches, not by advertising”. But something happened to change all that. During the 2010 SuperBowl, Google showcased their new commercial “Parisian Love” – one in a series of videos (not initially meant for television) called “Search Stories”.
CommCreative has launched a new website for WICN Public Radio, Inc., the NPR affiliate serving Central New England. This is among the latest web designs and builds in CommCreative’s body of work providing innovative and functional websites for B2B and B2C businesses and organizations.
Myles Bristowe, CMO of CommCreative, has been named one of this year’s 40 Under Forty business leaders in Central Massachusetts and MetroWest by the Worcester Business Journal. WBJ announced all of 2011’s winners in its August 29 issue. Bristowe and the 39 other members of the 40 Under Forty class of 2011 will be celebrated on September 15 at Mechanics Hall in Worcester during an awards ceremony that will begin at 5:00 p.m.
Editors and reporters have less and less time to listen to press pitches and a few precious moments to scan news releases. They’re wearing multiple hats, working on unforgiving deadlines – especially as news organizations continue to lay off employees.