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Do Facebook ads really yield a return on investment? Opinions are mixed, and the confusion is reflected in General Motors’ recent activity. After heavily investing in ads on Facebook, GM felt the ROI wasn’t worth it and pulled the ads from its marketing budget. Yet late-breaking news in Businessweek indicates GM has begun talks with Facebook about reconsidering Facebook if the return can justify the spend.
General Motors has done an amazing job with the redesign of their car line, making sleek and sophisticated what was once boxy and outdated. But it seems to me that their logo has not fallen suit. Is it me or does the gold, cross-like Chevy logo scream tacky and outdated? It lacks style and cool factor. That gold nasty logo takes all the pleasure of the lines of the car and stops my eyeballs.