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Lead Generation
Organic vs. Paid Search Traffic: Which is Better?
You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!
As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.
The question is: which is better?
The Secrets of Creative Ad Agencies
Great creative is about generating leads
“Sell the creative” - forget about the client’s input.
Some creatives won’t ever admit they’ve said something like this. And if you ask and they deny it, you’re either talking to a liar, or to someone who’s never done anything other than what they are told to do.
Conversion Optimization: Best Practices of Thank-you Pages
Your potential customer goes through a lot to find you among your competitors. Once they land on your website, they then navigate through a host of pages and information, and eventually—hopefully—fill out a form requesting more information. Congratulations, you’ve just earned a lead! Now is the time to connect with that person even further by saying “thank you.”
B2B Lead Generation: How Are Execs Finding You?
A recent survey of over 1,600 B2B executives found that search engines, association partnerships and mobile devices are all valuable investments in attracting a B2B executive demographic to your business.
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CommCreative CMO Myles Bristowe’s SMSS Speech Generates Kudos, Conversation
Yesterday’s presentation by Myles Bristowe, CMO of CommCreative, at GSMI’s 2012 Social Media Strategies Summit in Las Vegas is already generating kudos and conversations online.
CommCreative CMO Myles Bristowe to Speak at GSMI Social Media Strategies Summit in Las Vegas
Myles Bristowe, CMO of CommCreative, is one of the featured speakers at GSMI’s 2012 Social Media Strategies Summit, to be held from February 7 through 9 in Las Vegas. He will address “How to Leverage Content Marketing to Generate Demand and Leads,” in a presentation targeted to mid-to-upper-level marketing management.
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A Prescription for Healthcare Branding
Healthcare costs continue to rise and the phase-in of Obamacare is underway. For healthcare organizations, now more than ever before is the time to address the wellness of your branding.
If you think good-quality service is enough to maintain a healthy reputation, think again. Trust and transparency are equally important, according to the 2010 Edelman Trust Barometer.
CommCreative Produces Appetizing Video for Pepper’s Fine Catering
CommCreative has produced an appetizing video for Pepper’s Fine Catering, starring Susan Lawrence, who co-owns Pepper’s with her husband, John Lawrence. In the 85-second spot, she talks about how Pepper’s makes your event exceptional.
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Challenges and Opportunities of Doing Business in China
With the growing speed of globalization, more and more U.S. businesses are expanding abroad. The Chinese market presents many unprecedented opportunities. However, the potential challenges and risks of doing business in China also threaten to chase U.S. businesses away.
How We Produce Client Videos - Part 2 of 2
In part 1, we discussed assessing your videos needs as well as outlining, storyboarding, casting, producing and promoting your video. In part 2, we look at gauging the performance and refreshing the content of your video.