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You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!
As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.
The question is: which is better?
Great creative is about generating leads
“Sell the creative” - forget about the client’s input.
Some creatives won’t ever admit they’ve said something like this. And if you ask and they deny it, you’re either talking to a liar, or to someone who’s never done anything other than what they are told to do.
Your potential customer goes through a lot to find you among your competitors. Once they land on your website, they then navigate through a host of pages and information, and eventually—hopefully—fill out a form requesting more information. Congratulations, you’ve just earned a lead! Now is the time to connect with that person even further by saying “thank you.”
Myles Bristowe, CMO of CommCreative, is one of the featured speakers at GSMI’s 2012 Social Media Strategies Summit, to be held from February 7 through 9 in Las Vegas. He will address “How to Leverage Content Marketing to Generate Demand and Leads,” in a presentation targeted to mid-to-upper-level marketing management.
Healthcare costs continue to rise and the phase-in of Obamacare is underway. For healthcare organizations, now more than ever before is the time to address the wellness of your branding.
If you think good-quality service is enough to maintain a healthy reputation, think again. Trust and transparency are equally important, according to the 2010 Edelman Trust Barometer.
With the growing speed of globalization, more and more U.S. businesses are expanding abroad. The Chinese market presents many unprecedented opportunities. However, the potential challenges and risks of doing business in China also threaten to chase U.S. businesses away.
In part 1, we discussed assessing your videos needs as well as outlining, storyboarding, casting, producing and promoting your video. In part 2, we look at gauging the performance and refreshing the content of your video.